Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Why are the early signs of customer defection so difficult to spot?
- If we spot a potential customer defection early enough, can we turn it around?
- How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
- Since salespeople have an incentive, why would they disqualify valid leads?
- Aren't people usually the root-causes behind most sales and marketing problems?
- What are the main reasons sales training doesn't stick over time?
- Our research interviews were really informative. Do we really need to conduct a broader research survey now?
- Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
- How can I tell what a customer's real agenda is and identify what type of buyer they really are?
- How do we know when to segment our data for analysis?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Seizing the Pricing Opportunity Before Someone Else Does
In this conversation with David Bauders, the Founder and President of Strategic Pricing Associates (SPA), you'll glean insights and tips from his experiences working with hundreds of distributors and manufacturers.
View This Interview -
Myth Vs. Reality in Pricing Technology
This special report exposes seven of the most common and costly pricing technology myths and misconceptions we've encountered in our research. Find out if outdated beliefs are causing you to fall further and further behind.
View This Research -
How to Price New Products
In this on-demand training seminar, learn about three common types of new products that pricing teams are likely to encounter, and explore the core strategies and processes for dealing with the realities associated with them. Hint: "Best practice" is not always realistic.
View This Webinar -
Suffering from a Costly Case of Sticker Shock
In B2B environments where discounting is habitual, it's easy to think that your list prices don't really matter all that much. But before you conclude that list prices are inconsequential in your business, consider this case of a B2B reseller who just couldn't see what they were missing.
View This Case Study
