Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why would a B2B customer defect if they are saying they're satisfied?
• What if our competitors are outperforming us on every value-driver that really matters?
• Aren't people usually the root-causes behind most sales and marketing problems?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• What should I do with the leads that sales people disqualify?
• Who should be responsible for cultivating leads?
• Can modeling account potential help me with forecasting?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• What does a real marketing strategy actually look like?
• My company seems to love platitudes. How do I get others to focus on real messages?