Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Why would a B2B customer defect if they are saying they're satisfied?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • Any ideas for teaching our salespeople how to deal with Procurement?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • Why are the early signs of customer defection so difficult to spot?
  • What's the problem with using BANT for prospect qualification?

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