Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Since salespeople have an incentive, why would they disqualify valid leads?
• What are the different buyer types we might be negotiating with?
• What's the difference between sales enablement and sales effectiveness?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• What does a real marketing strategy actually look like?
• How do we know when to segment our data for analysis?
• What are the primary components of an effective sales strategy?
• What's the problem with using BANT for prospect qualification?
• By tightening-up our targeting criteria, aren't we shrinking our sales potential?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?