Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Is it ever OK to use revenue as your primary financial measure?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • Should we be able to command a price premium for every value-gap we identify?
  • What is "acquisition ROI" and how is it different from "cost per lead"?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • Our whitepapers aren't generating very many leads. Any suggestions?
  • What's the problem with using BANT for prospect qualification?
  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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