Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

Subscriber-Only Diagnostic

Already a subscriber? Login

Subscribe and get immediate access to this diagnostic, full access to our research library, and much more...

Seven Signs Your Sales Strategy Stinks

A Straightforward Self-Assessment to Evaluate the Quality and Effectiveness Your Sales Strategy

Hitting or missing your numbers just doesn't tell you very much about the efficacy of your sales strategy. Growth could be a mere fraction of what's really possible. And challenges could be stemming from execution issues. So, how can you tell if your sales strategy is really effective? In this simple diagnostic, you will learn:

  • How and why sales performance alone is rarely an effective gauge of sales strategy quality.
  • How to use “ingredient assessment” to estimate the odds that your sales strategy is solid.
  • Seven areas where just asking and answering the right questions can be extremely revealing.
  • The most powerful and predictive "ingredient" that ensures your sales strategy is effective.

This diagnostic is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Creating Content That Actually Works

    While every marketing pundit and publication is fueling the hype around content marketing, the hypesters are omitting some important facts and glossing-over some crucial processes. In this on-demand training webinar, you’ll learn about ten proven strategies for creating more effective sales and marketing content.

    View This Webinar

  • The Price Segmentation Self-Assessment

    Simply answer the questions in this self-assessment (objectively) to gauge the likely quality, accuracy, and efficacy of your price segmentation model. You can assess overall quality, as well as pinpoint specific opportunities for improvement.

    View This Tool

  • Strategies and Tactics for Boosting Your Close Rates

    Most B2B companies would like to improve their close rates. On nearly every sales and marketing research study ever conducted, something to the effect of "improve our win rates" shows up as a top priority or objective. But what are they really doing to make it happen?

    View This Guide

  • Masterful Marketing Operations

    Marketing Ops is still evolving and there are no long-standing rules for how everything should work. But there's a lot to learn from teams with a track record of success. In this on-demand webinar, we explore the traits and mindsets of successful Marketing Ops groups.

    View This Webinar