Seizing the Pricing Opportunity Before Someone Else Does
David Bauders of Strategic Pricing Associates Discusses the Realities of Pricing Improvement in B2B
In competitive B2B markets, procrastination around pricing improvement carries a significant cost. In this conversation with David Bauders, the Founder and President of Strategic Pricing Associates (SPA), you'll learn about:
- The pricing problems he's encountered working with hundreds of distributors and manufacturers.
- The common organizational barriers and cultural hurdles that must be overcome along the way.
- Insights and tips for generating results while aligning to the organization's appetite for change.
- How procrastination around pricing improvement can have a negative impact on enterprise value.
This interview is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
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