Marketing Ops Journal

Subscriber-Only Training Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

How to Retain Your Key Customers

Proven Strategies and Tactics for Keeping Your Most Valuable Customers Over the Long Haul

Whenever you lose business from existing accounts, the sales team is forced to acquire even more new business to compensate. But if you can minimize that attrition and defection, it certainly makes growth targets much easier to hit. In this on-demand training seminar, you'll learn about:

  • Why customer churn is particularly important to B2B companies in defined and concentrated verticals.
  • What the SellingBrew SalesPulse research survey had to say about the most popular retention strategies.
  • How different types of defection and attrition occur and why they are so difficult for salespeople to spot.
  • Seven innovative strategies that leading sales operations are using to improve their customer retention.

This webinar is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • The Myths of Marketing Automation Exposed

    Amid all the hype and clamor to get on the marketing automation bandwagon, are marketers really getting the truth about what these systems can...and can't...do? In this on-demand webinar, we explore the common myths and misconceptions that can hurt your performance.

    View This Webinar
  • The Marketing Research Analysis Guide

    The Marketing Research Analysis Guide will help you interrogate your marketing research findings to gain strategic insights and identify opportunities for truly meaningful action.

    View This Tool
  • Making Organizational Change Happen

    How do you get an organization to move away from the status quo and actually embrace doing things differently? How do you foster true adoption, as opposed to merely forced compliance? Given the organizational dynamics involved, effective change management requires a more strategic approach.

    View This Webinar
  • The Ugly Truth About Follow-Up on New Leads

    Most of the leads your team generates are going into a black hole! In this guide, learn why 70% of new leads are not being followed-up by sales...and what you should be doing about it.

    View This Guide