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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

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  • Why would a B2B customer defect if they are saying they're satisfied?
  • What are some typical things that can hurt lead generation?
  • How do I know if my value messages are really "strategic"?
  • What's the difference between lead generation and cultivation?
  • Are marketing automation tools really all that? What can and can't they do, really?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • What's the difference between sales enablement and sales effectiveness?
  • What are the primary components of an effective sales strategy?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?

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