Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What are the different buyer types we might be negotiating with?
  • What's the difference between defection detection and customer retention?
  • Should we be able to command a price premium for every value-gap we identify?
  • Is it ever OK to use revenue as your primary financial measure?
  • How can pricing and discounting affect lead generation?
  • What types of content are best for repurposing or recycling?
  • Who should be responsible for cultivating leads?
  • Are marketing automation tools really all that? What can and can't they do, really?
  • What are the main reasons sales training doesn't stick over time?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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