Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Are marketing automation tools really all that? What can and can't they do, really?
- Why would a B2B customer defect if they are saying they're satisfied?
- How can pricing and discounting affect lead generation?
- What does a real marketing strategy actually look like?
- What if the root-causes are in an area that I don't have a lot of lot influence over?
- Once I understand the untapped potential in each account, what can I do with the information?
- How do we know when to segment our data for analysis?
- How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
- Who should be responsible for cultivating leads?
- What's the problem with using BANT for prospect qualification?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Using a Cost-Plus Mindset to Your Advantage
In this case study, learn how one consultant got (very) creative in order to solve a pricing problem in an highly dysfunctional organization.
View This Case Study -
How to Be a More Strategic B2B Marketer
How do B2B marketers get beyond just "doing stuff" to make sure they're actually doing the right stuff? In this on-demand training webinar, learn what more strategic marketing leaders and teams are doing differently to get beyond the tactics and generate big results.
View This Webinar -
Answering Three Questions to Enable Change
In this guide, learn a more effective approach for championing new solutions in B2B environments.
View This Guide -
Exposing the Power of Price Elasticity in B2B
Price elasticity is incredibly underutilized and often misunderstood. Barrett Thompson explains the nature of price elasticity in B2B and how you can use it to set better prices with far less risk.
View This Interview
