Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • If we hire experienced reps, shouldn't they already know what to do?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • What's the difference between sales enablement and sales effectiveness?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • How can I tell if a customer is defecting early enough to do something about it?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • When conducting research interviews, how many should we try to conduct?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • What's a "bounce-back" offer and when would I want to use one?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Arming Sales to Protect Value

    The balance of power in quoting and negotiations has clearly shifted in the buyers’ favor. In this report, we highlight seven approaches B2B companies are using right now to help their salespeople protect value and margins against today's savvy business buyers.

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  • Avoiding the Pitfalls of Price Segmentation

    In this expert interview, Barrett Thompson provides insight into the common problems and pitfalls to avoid when developing price segmentation models in B2B environments.

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  • Competitive Kill Sheet Development Workbook

    To help you gather and distill the essential information to create effective competitive kill sheets, answer the questions in these worksheets with as much detail as possible. An example of a fictitious competitive kill sheet is provided at the end of the workbook.

    View This Tool

  • How to Stop Losing Sales to "No Decision"

    For many companies, the biggest competitor they have to contend with is "no decision." In this tutorial, learn strategies and tactics for addressing the real root-causes behind prospect inaction.

    View This Tutorial