Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • Why are the early signs of customer defection so difficult to spot?
  • What's the difference between lead generation and cultivation?
  • Why shouldn't we just focus our attention on our largest customers?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • How can pricing and discounting affect lead generation?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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