Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• My company seems to love platitudes. How do I get others to focus on real messages?
• Should I share the results of our marketing research with the sales team?
• Should we be able to command a price premium for every value-gap we identify?
• Which is more important---marketing strategy or marketing tactics?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• What types of content are best for repurposing or recycling?
• What's a "bounce-back" offer and when would I want to use one?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• If we spot a potential customer defection early enough, can we turn it around?
• What are the different buyer types we might be negotiating with?