Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What's the difference between lead generation and cultivation?
- Aren't people usually the root-causes behind most sales and marketing problems?
- Who should be responsible for cultivating leads?
- Why would a B2B customer defect if they are saying they're satisfied?
- Since salespeople have an incentive, why would they disqualify valid leads?
- What's a "bounce-back" offer and when would I want to use one?
- What's the difference between defection detection and customer retention?
- What do close rates have to do with lead generation?
- What's the difference between "explicit" and "latent" demand?
- Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Exposing Your Differential Value Step-by-Step
We’ve cut through the apparent complexity to provide a simplified, step-by-step tutorial for understanding and exposing the differential value of your products and offerings.
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21 Questions About Your Price Segmentation
It can be difficult to know if your price segmentation model is as effective as it should be. This 21-point diagnostic assessment helps you measure how good your model really is and uncover potential areas of improvement.
View This Diagnostic -
Avoiding Mistakes in Customer Profitability
For most B2B companies, it's important to maximize the value of every customer you get. But customer profitability management is full of land mines that need to be avoided.
View This Guide -
Leveraging Peer Pressure To Boost Your Margins
Fixing poor pricing and discounting practices can seem futile. And playing bad cop isn't much fun. This tutorial shows you how to build a "system of influence" that gets your salespeople to police their own pricing and discounting behaviors.
View This Tutorial
