Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What's the difference between "market" and "marketing" research?
- If we have people with lots of experience in the industry, do we really need to conduct marketing research?
- How do I know if my value messages are really "strategic"?
- What's the problem with using BANT for prospect qualification?
- What's the difference between lead generation and cultivation?
- Are marketing automation tools really all that? What can and can't they do, really?
- What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
- Should we being measuring revenue or profit contribution?
- When conducting research interviews, how many should we try to conduct?
- What should I do with the leads that sales people disqualify?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
-
21 Questions About Your Price Segmentation
It can be difficult to know if your price segmentation model is as effective as it should be. This 21-point diagnostic assessment helps you measure how good your model really is and uncover potential areas of improvement.
View This Diagnostic -
Identifying Three Types of Customer Defection
In most B2B markets, your ability to stave-off defections and retain good customers is critical. This video guide explains how to identify the early signs of three costly types of customer defection and how to take action before it's too late.
View This Guide -
Being Fearless When Selling to Procurement
Even the most seasoned sales professionals can be fearful of procurement. In this recorded and transcribed interview with author Chris Provines, we take an inside look at the goals and tactics of today's purchasing people.
View This Interview -
How to Deliver Sales Training That Sticks
With the right approach, a sales training program can deliver lasting, profitable results. This step-by-step process guides you through designing effectiveness and stickiness into your sales training program right from the start.
View This Tutorial
