Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Our whitepapers aren't generating very many leads. Any suggestions?
  • Is it ever OK to use revenue as your primary financial measure?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • How can pricing and discounting affect lead generation?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • Why shouldn't we just focus our attention on our largest customers?
  • Should we being measuring revenue or profit contribution?
  • What's the difference between "market" and "marketing" research?
  • What are the primary components of an effective sales strategy?
  • Can modeling account potential help me with forecasting?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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  • The Fundamentals of Effective Marketing Analysis

    Effective marketing analysis has the potential to reveal significant opportunities to drive more profitable growth.In this on-demand training webinar, learn about the key analytical concepts and foundational elements that need to be in-place to ensure meaningful results.

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  • How to Optimize Your Sales Funnel

    With so many different variables involved, improving sales performance across the board and at-scale can seem like a daunting task. But with a different perspective on your sales funnel, you can generate huge improvements much more easily and with far less risk.

    View This Webinar