Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Why shouldn't we just focus our attention on our largest customers?
- What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
- What if the root-causes are in an area that I don't have a lot of lot influence over?
- Aren't people usually the root-causes behind most sales and marketing problems?
- Our whitepapers aren't generating very many leads. Any suggestions?
- My company seems to love platitudes. How do I get others to focus on real messages?
- When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
- When conducting research interviews, how many should we try to conduct?
- Should we be able to command a price premium for every value-gap we identify?
- Since salespeople have an incentive, why would they disqualify valid leads?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Generating More Sales from Existing Customers
Many B2B companies struggle to identify untapped sales opportunities and maximize revenue from the customers they've already acquired. In this four-part recorded training session, learn what leading sales operations are doing differently to grow share-of-wallet with existing customers.
View This Webinar -
Step-by-Step Marketing Research
In this step-by-step tutorial, learn how to conduct marketing research---the only reliable way to gain the meaningful and actionable insights you need for effective strategic marketing.
View This Tutorial -
Arming Sales to Protect Value
The balance of power in quoting and negotiations has clearly shifted in the buyers’ favor. In this report, we highlight seven approaches B2B companies are using right now to help their salespeople protect value and margins against today's savvy business buyers.
View This Research -
Maximizing the Effectiveness of Inside Sales
In recent years, inside sales has been changing dramatically and leading teams are now playing a much more strategic role. In this on-demand webinar, you'll learn new strategies and tactics for boosting inside sales' performance and contribution.
View This Webinar
