Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Once I understand the untapped potential in each account, what can I do with the information?
- How can I tell if a customer is defecting early enough to do something about it?
- What are the different buyer types we might be negotiating with?
- What's the difference between "explicit" and "latent" demand?
- If we hire experienced reps, shouldn't they already know what to do?
- What are the main reasons sales training doesn't stick over time?
- What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
- How do I know if my value messages are really "strategic"?
- If we have people with lots of experience in the industry, do we really need to conduct marketing research?
- What's the difference between lead generation and cultivation?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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The Triangulated Competitive Audit Guide
The Triangulated Competitive Audit Guide provides an expanded reference list of the various types of questions you'll want to ask about your competitors and why.
View This Tool -
How to Optimize Your Sales Funnel
With so many different variables involved, improving sales performance across the board and at-scale can seem like a daunting task. But with a different perspective on your sales funnel, you can generate huge improvements much more easily and with far less risk.
View This Webinar -
How to Prevent Customer Defection
In this SellingBrew research report, learn how leading B2B companies are protecting their future revenues and profits with innovations in customer retention and defection detection.
View This Research -
Being Fearless When Selling to Procurement
Even the most seasoned sales professionals can be fearful of procurement. In this recorded and transcribed interview with author Chris Provines, we take an inside look at the goals and tactics of today's purchasing people.
View This Interview
