Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • My company seems to love platitudes. How do I get others to focus on real messages?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • Should we be able to command a price premium for every value-gap we identify?
  • Why are the early signs of customer defection so difficult to spot?
  • Are marketing automation tools really all that? What can and can't they do, really?
  • What's the difference between defection detection and customer retention?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • If we hire experienced reps, shouldn't they already know what to do?
  • Why shouldn't we just focus our attention on our largest customers?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Innovating to Maximize Sales Productivity

    In this case study, learn how a leading B2B sales organization increased their capacity, productivity and effectiveness… all at the same time.

    View This Case Study

  • Masterful Marketing Operations

    Marketing Ops is still evolving and there are no long-standing rules for how everything should work. But there's a lot to learn from teams with a track record of success. In this on-demand webinar, we explore the traits and mindsets of successful Marketing Ops groups.

    View This Webinar

  • How to Develop Real Competitive "Kill Sheets"

    Competitive kill sheets are a great tool to help salespeople in the field. But most so-called kill sheets are nothing more than glorified competitive profiles. In this concise tutorial, learn how to develop real, strategic competitive kill sheets that highlight and reinforce the competitive differences that actually matter to prospects.

    View This Tutorial

  • Arming Sales to Protect Value

    The balance of power in quoting and negotiations has clearly shifted in the buyers’ favor. In this report, we highlight seven approaches B2B companies are using right now to help their salespeople protect value and margins against today's savvy business buyers.

    View This Research