Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• When conducting research interviews, how many should we try to conduct?
• What's the difference between a "defined" and "undefined" market?
• What's the difference between defection detection and customer retention?
• Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
• By tightening-up our targeting criteria, aren't we shrinking our sales potential?
• If we spot a potential customer defection early enough, can we turn it around?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• My company seems to love platitudes. How do I get others to focus on real messages?
• What's a good cost-per-lead? Are there any benchmarks?