Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why are the early signs of customer defection so difficult to spot?
• How do I know if my value messages are really "strategic"?
• What if our competitors are outperforming us on every value-driver that really matters?
• Aren't people usually the root-causes behind most sales and marketing problems?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
• What are the different buyer types we might be negotiating with?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• What's a "bounce-back" offer and when would I want to use one?
• What does a real marketing strategy actually look like?