Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What are some good next steps to take once we've gleaned some solid insights about our competitive set?
- What are the different buyer types we might be negotiating with?
- Why is customer retention so much more important in B2B than in B2C?
- What's the difference between lead generation and cultivation?
- What does a real marketing strategy actually look like?
- Why are the early signs of customer defection so difficult to spot?
- What's the problem with using BANT for prospect qualification?
- Should we being measuring revenue or profit contribution?
- What is "acquisition ROI" and how is it different from "cost per lead"?
- If we hire experienced reps, shouldn't they already know what to do?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Using a Cost-Plus Mindset to Your Advantage
In this case study, learn how one consultant got (very) creative in order to solve a pricing problem in an highly dysfunctional organization.
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Rethinking How You Manage Your Marketing Assets
Managing thousands of marketing assets can quickly become an unmanageable marketing headache. But it doesn't have to be. In this guide, learn about protecting your brand and increasing effectiveness with digital asset management.
View This Guide -
How to Think Like a Masterful Salesperson
In this tutorial, learn about creating more effective marketing programs and materials by answering the seven questions that all great salespeople intuitively ask and answer, as a matter of course.
View This Tutorial -
How to Prevent Customer Defection
In this SellingBrew research report, learn how leading B2B companies are protecting their future revenues and profits with innovations in customer retention and defection detection.
View This Research
