Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's the difference between sales enablement and sales effectiveness?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • What's a good cost-per-lead? Are there any benchmarks?
  • What are some typical things that can hurt lead generation?
  • Who should be responsible for cultivating leads?
  • What types of content are best for repurposing or recycling?
  • Once I understand the untapped potential in each account, what can I do with the information?
  • If we hire experienced reps, shouldn't they already know what to do?
  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
  • If we spot a potential customer defection early enough, can we turn it around?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

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  • Using Analytics to Drive Strategic Marketing Decisions

    In this guide, you'll learn how to look at sales and marketing performance in a different way, use analytics to answer much more powerful questions; and identify your company's real strategic "sweet spot" in the marketplace.

    View This Guide

  • Maximizing the Effectiveness of Sales Training

    Research shows that most sales training programs just don't "stick" over the long term. In this on-demand training session, we explore proven strategies and critical steps for developing effective sales training programs that have "stickiness" built-in from the very beginning.

    View This Webinar

  • How to Price New Products

    In this on-demand training seminar, learn about three common types of new products that pricing teams are likely to encounter, and explore the core strategies and processes for dealing with the realities associated with them. Hint: "Best practice" is not always realistic.

    View This Webinar