Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Should we be able to command a price premium for every value-gap we identify?
- What are some typical things that can hurt lead generation?
- What types of content are best for repurposing or recycling?
- Since salespeople have an incentive, why would they disqualify valid leads?
- Are marketing automation tools really all that? What can and can't they do, really?
- What's the difference between lead generation and cultivation?
- What if our top-selling salesperson is the worst at hitting target prices and margins?
- When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
- If we hire experienced reps, shouldn't they already know what to do?
- Is speaking about loss avoidance really more powerful than highlighting upside gains?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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How to Make Insight-Based Selling Actually Work
Leveraging customer and industry insights in the selling process is a hot topic these days. In this recorded and transcribed interview, John Thackston reveals what it really takes to turn insight-based selling into an operational capability.
View This Interview -
The Triangulated Competitive Audit Guide
The Triangulated Competitive Audit Guide provides an expanded reference list of the various types of questions you'll want to ask about your competitors and why.
View This Tool -
Manage Your Customer Mix to Improve Profits
A video guide that demonstrates how to improve gross margin production without changing your prices or lowering your costs
View This Guide -
How to Develop Real Competitive "Kill Sheets"
Competitive kill sheets are a great tool to help salespeople in the field. But most so-called kill sheets are nothing more than glorified competitive profiles. In this concise tutorial, learn how to develop real, strategic competitive kill sheets that highlight and reinforce the competitive differences that actually matter to prospects.
View This Tutorial
