Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What's a "bounce-back" offer and when would I want to use one?
- When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
- How do I know if my value messages are really "strategic"?
- What are some typical things that can hurt lead generation?
- When conducting research interviews, how many should we try to conduct?
- Our research interviews were really informative. Do we really need to conduct a broader research survey now?
- Should we be able to command a price premium for every value-gap we identify?
- What are some good next steps to take once we've gleaned some solid insights about our competitive set?
- If we spot a potential customer defection early enough, can we turn it around?
- My company seems to love platitudes. How do I get others to focus on real messages?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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How to Avoid Sales Compensation Gotchas
No variable compensation approach is ever going to be perfect, but you stand a much better chance if you're aware of the potential hurdles. This guide exposes the problems with various compensation schemes and explores potential solutions.
View This Guide -
Exploring Four Different Buyer Personas
This interview with Nelson Hyde teaches you about four key buyer personas --- how to identify them and how to best deal with them.
View This Interview -
Leveraging Peer Pressure To Boost Your Margins
Fixing poor pricing and discounting practices can seem futile. And playing bad cop isn't much fun. This tutorial shows you how to build a "system of influence" that gets your salespeople to police their own pricing and discounting behaviors.
View This Tutorial -
Maximizing the Effectiveness of Inside Sales
In recent years, inside sales has been changing dramatically and leading teams are now playing a much more strategic role. In this on-demand webinar, you'll learn new strategies and tactics for boosting inside sales' performance and contribution.
View This Webinar
