Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• Any ideas for teaching our salespeople how to deal with Procurement?
• How can pricing and discounting affect lead generation?
• How do we know when to segment our data for analysis?
• Are marketing automation tools really all that? What can and can't they do, really?
• Our whitepapers aren't generating very many leads. Any suggestions?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• Why are the early signs of customer defection so difficult to spot?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?