Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Preventing Unprofitable Deals Before They Happen

Learn How to Diagnose and Address the True Root-Causes Behind Bad Deals

After-the-fact corrective actions will do little to prevent the bad deals from happening again. So you should stop treating the symptoms and focus on fixing the true causes instead. In this diagnostic, you will learn about:

  • The three powerful reasons why focusing on prevention is more effective when dealing with the sales team.
  • How to think more like a doctor or private investigator to get to the bottom of the real issues and problems.
  • What to do when you discover that the root causes to a major problem reside outside of your direct control.
  • How to use the straightforward “Five Whys” diagnostic approach to drill down to the real root causes.

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