Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

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  • What's the difference between lead generation and cultivation?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • What's the difference between sales enablement and sales effectiveness?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • How can I tell if a customer is defecting early enough to do something about it?
  • What is "acquisition ROI" and how is it different from "cost per lead"?
  • What's the difference between a "defined" and "undefined" market?
  • Our whitepapers aren't generating very many leads. Any suggestions?
  • What are the primary components of an effective sales strategy?

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