Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Aren't people usually the root-causes behind most sales and marketing problems?
  • How do I know if my value messages are really "strategic"?
  • What's the difference between "explicit" and "latent" demand?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • How can I tell if a customer is defecting early enough to do something about it?
  • What are the different buyer types we might be negotiating with?
  • What's the difference between "market" and "marketing" research?
  • What do close rates have to do with lead generation?
  • What's the problem with using BANT for prospect qualification?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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