Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Since salespeople have an incentive, why would they disqualify valid leads?
  • How do we know when to segment our data for analysis?
  • What's a good cost-per-lead? Are there any benchmarks?
  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • Why are the early signs of customer defection so difficult to spot?
  • Should I share the results of our marketing research with the sales team?
  • What's the difference between "explicit" and "latent" demand?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • Why shouldn't we just focus our attention on our largest customers?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

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  • Step-by-Step Marketing Research

    In this step-by-step tutorial, learn how to conduct marketing research---the only reliable way to gain the meaningful and actionable insights you need for effective strategic marketing.

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  • Digging for Gold by Analyzing Wins and Losses

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  • The Marketing Research Interview Guide

    Categories and sample questions for developing effective marketing research interview guides. A robust and well-rounded interview guide can be constructed by just developing one question in each category.

    View This Tool