Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Once I understand the untapped potential in each account, what can I do with the information?
  • What are some typical things that can hurt lead generation?
  • What's the difference between lead generation and cultivation?
  • What's the difference between sales enablement and sales effectiveness?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • What's the difference between a "defined" and "undefined" market?
  • What's a "bounce-back" offer and when would I want to use one?
  • How can pricing and discounting affect lead generation?
  • What's the difference between "market" and "marketing" research?
  • Why is customer retention so much more important in B2B than in B2C?

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  • Leveraging Peer Pressure To Boost Your Margins

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