Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What's the difference between lead generation and cultivation?
- By tightening-up our targeting criteria, aren't we shrinking our sales potential?
- What if the root-causes are in an area that I don't have a lot of lot influence over?
- What's the difference between sales enablement and sales effectiveness?
- What if our competitors are outperforming us on every value-driver that really matters?
- How can I tell if a customer is defecting early enough to do something about it?
- What is "acquisition ROI" and how is it different from "cost per lead"?
- What's the difference between a "defined" and "undefined" market?
- Our whitepapers aren't generating very many leads. Any suggestions?
- What are the primary components of an effective sales strategy?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Making Organizational Change Happen
How do you get an organization to move away from the status quo and actually embrace doing things differently? How do you foster true adoption, as opposed to merely forced compliance? Given the organizational dynamics involved, effective change management requires a more strategic approach.
View This Webinar -
Identifying Your Value Along Five Dimensions
You can't just hope prospects will pick-up on the compelling reasons to buy from you. In this guide, you'll learn the five dimensions of value that matter and over 50 potential value-drivers that can influence buying decisions.
View This Guide -
Avoiding the Pitfalls of Price Segmentation
In this expert interview, Barrett Thompson provides insight into the common problems and pitfalls to avoid when developing price segmentation models in B2B environments.
View This Interview -
How Strict Pricing Enforcement Killed a Product
Strict enforcement of pricing policies can seem like a great idea. But this comical case study sheds some light on the perils of enforcing policies that are lacking (and somewhat ridiculous).
View This Case Study
