Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

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  • What do close rates have to do with lead generation?
  • Are marketing automation tools really all that? What can and can't they do, really?
  • Is it ever OK to use revenue as your primary financial measure?
  • Should I share the results of our marketing research with the sales team?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • What's the difference between "explicit" and "latent" demand?
  • What's the difference between "market" and "marketing" research?
  • What's the difference between a "defined" and "undefined" market?
  • Since salespeople have an incentive, why would they disqualify valid leads?
  • How do I know if my value messages are really "strategic"?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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