Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's the difference between "market" and "marketing" research?
  • How can pricing and discounting affect lead generation?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • How do we know when to segment our data for analysis?
  • Our whitepapers aren't generating very many leads. Any suggestions?
  • Can modeling account potential help me with forecasting?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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