Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• What's the difference between lead generation and cultivation?
• If we spot a potential customer defection early enough, can we turn it around?
• Who should be responsible for cultivating leads?
• What's the difference between "market" and "marketing" research?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• What should I do with the leads that sales people disqualify?
• Can modeling account potential help me with forecasting?
• Why would a B2B customer defect if they are saying they're satisfied?