Navigating the B2B Marketing Minefields
Exposing the Most Costly Mistakes and Misconceptions in Business-to-Business Marketing and Sales
In a business-to-business environment, effective marketing presents a unique challenge in that there are a lot of moving parts that must all work together to generate profitable growth. But it's not a slam dunk. There are many myths and misconceptions about B2B marketing that can trip you up, hold you back, and prevent you from achieving success. In this on-demand webinar, you'll learn about:
- Why the common notion of what B2B marketing is really all about is far too narrow and myopic to be truly effective.
- Previously overlooked factors that leading B2B marketers are now paying attention to...ignore them at your peril.
- How to avoid the most costly tactical mistakes that B2B marketers make when executing programs and campaigns.
- The strategic disconnects and blunders that can undermine everything you're trying to do and how to correct them.
This webinar is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
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Salespeople need to be confident in themselves and in the value of the offerings they’re representing. This tutorial helps you give your sales team the confidence they need to sell effectively while maximizing revenue and margin.
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Step-by-Step Competitive Analysis
How to use competitive analysis to identify actionable opportunities to gain strategic advantage, expose competitive gaps, provide differentiation beyond price, and reduce competitive pressures.
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Identifying Three Types of Customer Defection
In most B2B markets, your ability to stave-off defections and retain good customers is critical. This video guide explains how to identify the early signs of three costly types of customer defection and how to take action before it's too late.
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The Marketing Research Analysis Guide
The Marketing Research Analysis Guide will help you interrogate your marketing research findings to gain strategic insights and identify opportunities for truly meaningful action.
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