Navigating the B2B Marketing Minefields
Exposing the Most Costly Mistakes and Misconceptions in Business-to-Business Marketing and Sales
In a business-to-business environment, effective marketing presents a unique challenge in that there are a lot of moving parts that must all work together to generate profitable growth. But it's not a slam dunk. There are many myths and misconceptions about B2B marketing that can trip you up, hold you back, and prevent you from achieving success. In this on-demand webinar, you'll learn about:
- Why the common notion of what B2B marketing is really all about is far too narrow and myopic to be truly effective.
- Previously overlooked factors that leading B2B marketers are now paying attention to...ignore them at your peril.
- How to avoid the most costly tactical mistakes that B2B marketers make when executing programs and campaigns.
- The strategic disconnects and blunders that can undermine everything you're trying to do and how to correct them.
This webinar is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
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Predicting the Future of B2B Marketing
What if you could talk to the top thought leaders in B2B marketing and get their predictions about where B2B marketing is headed in the future? Paul Salvaggio of Backbone Media did just that. And in this expert interview, Paul reveals what he learned.
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Finding Margin Leaks in Your Sales Processes
It’s important to realize that every sale is the result of a process. This diagnostic examines how to improve sales results by identifying root causes and areas for improvement in your sales processes.
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Closing the Gap on Growing Existing Customers
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Maximizing the Effectiveness of Inside Sales
In recent years, inside sales has been changing dramatically and leading teams are now playing a much more strategic role. In this on-demand webinar, you'll learn new strategies and tactics for boosting inside sales' performance and contribution.
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