Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

Subscriber-Only Research

Already a subscriber? Login

Subscribe and get immediate access to this research, full access to our research library, and much more...

Myth vs. Reality in Pricing Technology

Seven Myths and Outdated Beliefs That Are Causing Companies to Fall Further and Further Behind

Many companies hold perspectives that were accurate just a few years ago, but have since been nullified by technological evolution. In this special report, we expose seven of the most costly pricing technology myths and misconceptions we've encountered in our research:

  • How the early days of giant pricing technology "suites" have created negative perceptions that are no longer valid.
  • How many companies still hold inaccurate views about two core problems pricing technology is designed to solve.
  • How the trend toward software-as-a-service (SaaS) has virtually eliminated three fundamental problems of the past.
  • How the capability gaps between users and non-users of pricing technology is destined to get wider in the future.

This research is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • How to Price New Products

    In this on-demand training seminar, learn about three common types of new products that pricing teams are likely to encounter, and explore the core strategies and processes for dealing with the realities associated with them. Hint: "Best practice" is not always realistic.

    View This Webinar

  • Competitive Insights for More Strategic Selling

    For strategic selling, playing against your competitors' features, functions, and price-points isn't enough. This video guide explains how to win more often by gaining a much deeper understanding of your competitors.

    View This Guide

  • How Customers Evaluate a Price

    We'd like to think that customers are always rational when they consider the price on a deal...but they aren't. In this guide, Mark Dresdner exposes eight factors that play an important role when a potential customer evaluates a price.

    View This Guide

  • Diagnosing Sales Problems

    Failing to identify the true root causes of sales performance problems often leads to a frustrating game of Whack-A-Mole. In this on-demand training webinar, learn how to identify and correct the real root causes behind sales performance issues.

    View This Webinar