Maximizing the Effectiveness of Inside Sales
Strategies and Tactics for Boosting the Performance and Contribution of Your Inside Sales Function
For some companies, inside sales is about generating leads or appointments for the field. For others, inside sales is about handling the tedious grunt work to free-up outside salespeople. And for some, inside sales has even been a sort of training ground where entry-level reps can gain some experience before vying for an outside sales position. But in recent years, the inside sales function has been changing dramatically. And leading inside sales groups have been stepping-up to play a much more strategic role in driving ongoing sales performance. In this on-demand training webinar, you'll learn about:
- The major changes in how companies are viewing inside sales versus outside sales in today's business environment.
- Where leading inside sales groups are now focusing their attentions in order to have a more significant impact.
- Structural and organizational considerations for enhancing prospect engagement and accelerating sales cycles.
- The new expectations, objectives, and measures that are transforming inside sales into a more strategic function.
This webinar is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
-
The Multiple Dimensions of Value Chart
Use this chart of potential value-drivers along multiple dimensions to aid your initial brainstorming around how your offerings deliver value to your customers.
View This Tool -
Creating More Powerful Sales Proposals
Delivering a proposal is often the final "yes/no" step that every other sales and marketing activity is leading up to. We spoke with Reuben Swartz about how to create sales proposals that win more business at higher margins.
View This Interview -
Using Analytics to Drive Strategic Marketing Decisions
In this guide, you'll learn how to look at sales and marketing performance in a different way, use analytics to answer much more powerful questions; and identify your company's real strategic "sweet spot" in the marketplace.
View This Guide -
Avoiding Five Margin-Killing MarCom Mistakes
How to identify and avoid five marketing communication mistakes that can damage your value before the sales rep even talks to the prospect.
View This Guide

Why Subscribe?
When you join your peers and become a Marketing Ops Journal subscriber, you get immediate access to this webinar as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial Marketing Ops topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in Marketing Ops who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific Marketing Ops challenges
