The Marketing Research Interview Guide
Categories and Sample Questions for Developing Effective Marketing Research Interview Guides
In developing your marketing research interview guide, you can use the example categories and questions presented below as a starting point. In fact, a very robust and well-rounded interview guide can be constructed by simply developing at least one question in each category.
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More Subscriber-Only Resources From Our Library
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Why Companies Win and Lose Strategic Sales
What can analysis of over $6 billion worth of deals teach you about why companies win and lose sales? And what does the research say about the actions that can help you win more and lose less?
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Competitive Insights for More Strategic Selling
For strategic selling, playing against your competitors' features, functions, and price-points isn't enough. This video guide explains how to win more often by gaining a much deeper understanding of your competitors.
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The Revenue Marketing Center of Excellence
With revenue marketing gaining popularity, many are wondering what kinds of organizational structures will best support the transformation. In this interview, Debbie Qaqish of the Pedowitz Group explains why the Center of Excellence model makes so much sense for revenue marketing.
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How to Craft Effective Strategic Value Messages
How do you get prospects to recognize, understand, and believe the value of your offerings? This tutorial shows you how to get beyond the platitudes and develop compelling messages that highlight your differential value.
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