Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

Subscriber-Only Expert Interview

Already a subscriber? Login

Subscribe and get immediate access to this interview, full access to our research library, and much more...

How Marketing Automation Is Transforming Sales

Debbie Qaqish Discusses How Marketing Automation Is Helping Leading Sales Organizations Hit Their Numbers

Marketing automation is becoming a crucial element in the development of effective B2B sales operations. And to avoid falling behind, it's important to understand the implications and potential of this technology. In this recorded and transcribed interview with Debbie Qaqish, you'll learn:

  • How and why buyers today are up to 70% through their decision-making process before they even talk to a salesperson.
  • Why marketing's prospect cultivation efforts are often making it even more difficult for your sales team to win business.
  • What leading sales teams are expecting---and getting---from their marketing teams through marketing automation.
  • How marketing automation technology changes the dynamic and promotes greater alignment to sales and revenue targets.

This interview is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • How to Improve Your Close Rates

    Trial and error with something as important as your close rates is risky. So, how do know which strategies and tactics you should be using to improve? In this on-demand training webinar, learn effective strategies and tactics for improving your sales team's ability to win---at scale and with less risk.

    View This Webinar

  • Strategies and Tactics for Boosting Your Close Rates

    Most B2B companies would like to improve their close rates. On nearly every sales and marketing research study ever conducted, something to the effect of "improve our win rates" shows up as a top priority or objective. But what are they really doing to make it happen?

    View This Guide

  • Seven Signs Your Sales Strategy Stinks

    How can you tell if your sales strategy is really going to be effective? This diagnostic provides a straightforward self-assessment to help you evaluate the quality of your sales strategy.

    View This Diagnostic

  • How Strict Pricing Enforcement Killed a Product

    Strict enforcement of pricing policies can seem like a great idea. But this comical case study sheds some light on the perils of enforcing policies that are lacking (and somewhat ridiculous).

    View This Case Study