How Marketing Automation Is Transforming Sales
Debbie Qaqish Discusses How Marketing Automation Is Helping Leading Sales Organizations Hit Their Numbers
Marketing automation is becoming a crucial element in the development of effective B2B sales operations. And to avoid falling behind, it's important to understand the implications and potential of this technology. In this recorded and transcribed interview with Debbie Qaqish, you'll learn:
- How and why buyers today are up to 70% through their decision-making process before they even talk to a salesperson.
- Why marketing's prospect cultivation efforts are often making it even more difficult for your sales team to win business.
- What leading sales teams are expecting---and getting---from their marketing teams through marketing automation.
- How marketing automation technology changes the dynamic and promotes greater alignment to sales and revenue targets.
This interview is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Using a Cost-Plus Mindset to Your Advantage
In this case study, learn how one consultant got (very) creative in order to solve a pricing problem in an highly dysfunctional organization.
View This Case Study -
Exploring Four Different Buyer Personas
This interview with Nelson Hyde teaches you about four key buyer personas --- how to identify them and how to best deal with them.
View This Interview -
How to Fight a Price War
In this on-demand webinar, learn strategies and tactics for preventing a price war, handling "dumb" competitors, de-escalating and avoiding provocative situations, and winning without actually fighting.
View This Webinar -
How to Identify & Target Your Best Prospects
Every year, B2B sales and marketing teams waste millions of dollars and thousands of hours desperately chasing the wrong business. In this on-demand webinar, learn about two methods for making targeting decisions that can improve every aspect of your performance, all at once!
View This Webinar
