Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • What do close rates have to do with lead generation?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
  • Is it ever OK to use revenue as your primary financial measure?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • Our whitepapers aren't generating very many leads. Any suggestions?
  • Who should be responsible for cultivating leads?
  • How can I tell if a customer is defecting early enough to do something about it?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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