Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Our whitepapers aren't generating very many leads. Any suggestions?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • What's the difference between a "defined" and "undefined" market?
  • What should I do with the leads that sales people disqualify?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • What is "acquisition ROI" and how is it different from "cost per lead"?
  • Who should be responsible for cultivating leads?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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