Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What are the primary components of an effective sales strategy?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• Aren't people usually the root-causes behind most sales and marketing problems?
• What's the difference between defection detection and customer retention?
• What's the problem with using BANT for prospect qualification?
• What's the difference between a "defined" and "undefined" market?
• What's a good cost-per-lead? Are there any benchmarks?
• What types of content are best for repurposing or recycling?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• What are the main reasons sales training doesn't stick over time?