Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • What's the difference between sales enablement and sales effectiveness?
  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • Can modeling account potential help me with forecasting?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • Should we be able to command a price premium for every value-gap we identify?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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