Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
• What's the difference between "market" and "marketing" research?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• Are marketing automation tools really all that? What can and can't they do, really?
• Why shouldn't we just focus our attention on our largest customers?
• Why are the early signs of customer defection so difficult to spot?
• What if the root-causes are in an area that I don't have a lot of lot influence over?
• How can I tell if a customer is defecting early enough to do something about it?
• What types of content are best for repurposing or recycling?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?