Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What does a real marketing strategy actually look like?
- When conducting research interviews, how many should we try to conduct?
- How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
- What's the difference between a "defined" and "undefined" market?
- How do we know when to segment our data for analysis?
- How do I know if my value messages are really "strategic"?
- Is speaking about loss avoidance really more powerful than highlighting upside gains?
- What are the main reasons sales training doesn't stick over time?
- What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
- Can modeling account potential help me with forecasting?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Getting Serious About Sales Effectiveness
It's all too easy for marketing teams to get stuck into a sales enablement role--relegated to taking orders from the sales team. Learn what leading marketing teams are doing to break out and to strategically drive sales to become more effective.
View This Webinar -
Exploring Four Different Buyer Personas
This interview with Nelson Hyde teaches you about four key buyer personas --- how to identify them and how to best deal with them.
View This Interview -
Fixing the Root-Causes Behind Rogue Salespeople
It's all too easy to observe rampant discounting in the field and conclude that "rogue" salespeople are the source of the problem. In this interview with Paul Hunt, he exposes the real root-causes.
View This Interview -
The Pitfalls of Sales and Marketing Alignment
Sales and marketing alignment can sometimes do more harm than good. These real-world case studies expose the costly downsides of alignment and reveal the mindset that's often more effective to adopt.
View This Case Study
