Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Are marketing automation tools really all that? What can and can't they do, really?
  • What are the main reasons sales training doesn't stick over time?
  • What do close rates have to do with lead generation?
  • If we spot a potential customer defection early enough, can we turn it around?
  • What are the primary components of an effective sales strategy?
  • What's the difference between lead generation and cultivation?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • When conducting research interviews, how many should we try to conduct?
  • Is it ever OK to use revenue as your primary financial measure?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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