Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Can modeling account potential help me with forecasting?
  • What's the difference between "explicit" and "latent" demand?
  • What does a real marketing strategy actually look like?
  • Should we being measuring revenue or profit contribution?
  • What are the main reasons sales training doesn't stick over time?
  • Why is customer retention so much more important in B2B than in B2C?
  • When conducting research interviews, how many should we try to conduct?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • Who should be responsible for cultivating leads?
  • What are some typical things that can hurt lead generation?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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  • Why Companies Win and Lose Strategic Sales

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  • Avoiding Mistakes in Customer Profitability

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  • Creating Content That Actually Works

    While every marketing pundit and publication is fueling the hype around content marketing, the hypesters are omitting some important facts and glossing-over some crucial processes. In this on-demand training webinar, you’ll learn about ten proven strategies for creating more effective sales and marketing content.

    View This Webinar