Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • What should I do with the leads that sales people disqualify?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • What do close rates have to do with lead generation?
  • How do we know when to segment our data for analysis?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • What's the difference between lead generation and cultivation?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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