Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What are some typical things that can hurt lead generation?
  • What's the difference between "market" and "marketing" research?
  • What's a good cost-per-lead? Are there any benchmarks?
  • Should we being measuring revenue or profit contribution?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • Once I understand the untapped potential in each account, what can I do with the information?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • Should we be able to command a price premium for every value-gap we identify?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

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  • Competitive Insights for More Strategic Selling

    For strategic selling, playing against your competitors' features, functions, and price-points isn't enough. This video guide explains how to win more often by gaining a much deeper understanding of your competitors.

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  • Maximizing the Effectiveness of Sales Training

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    View This Webinar