Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What should I do with the leads that sales people disqualify?
  • Why shouldn't we just focus our attention on our largest customers?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • How do we know when to segment our data for analysis?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • What are the main reasons sales training doesn't stick over time?
  • Our whitepapers aren't generating very many leads. Any suggestions?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • What's the difference between defection detection and customer retention?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Making Sense of Price Elasticity in B2B

    In this recorded training session, we explain the fundamentals of price elasticity in straightforward terms, explore the various principles involved, and provide valuable tips and insights to help you get started toward leveraging this most powerful measure in B2B pricing.

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  • The Benefits of Measurement and Accountability

    Robin Caputo, CMO of Datavail, discusses what her team has been doing to fuel profitable growth. Along the way, you'll hear Robin's unique philosophy on marketing results and measurement---it's a mindset that more B2B marketers should adopt, if they hope to survive and thrive.

    View This Interview

  • Competitive Insights for More Strategic Selling

    For strategic selling, playing against your competitors' features, functions, and price-points isn't enough. This video guide explains how to win more often by gaining a much deeper understanding of your competitors.

    View This Guide

  • The Ugly Truth About Lead Generation ROI

    Very often in business, the truth behind problems runs counter to what the people in charge actually believe. This entertaining case study reveals the true root-causes behind one company's "failing" lead generation programs.

    View This Case Study