Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How do I know if my value messages are really "strategic"?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • Once I understand the untapped potential in each account, what can I do with the information?
  • What's a good cost-per-lead? Are there any benchmarks?
  • Can modeling account potential help me with forecasting?
  • What's the difference between lead generation and cultivation?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • Any ideas for teaching our salespeople how to deal with Procurement?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • What types of content are best for repurposing or recycling?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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