Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Any ideas for teaching our salespeople how to deal with Procurement?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • What's the difference between a "defined" and "undefined" market?
  • What's the difference between defection detection and customer retention?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • Should we being measuring revenue or profit contribution?
  • Which is more important---marketing strategy or marketing tactics?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • What's the problem with using BANT for prospect qualification?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Leveraging Peer Pressure To Boost Your Margins

    Fixing poor pricing and discounting practices can seem futile. And playing bad cop isn't much fun. This tutorial shows you how to build a "system of influence" that gets your salespeople to police their own pricing and discounting behaviors.

    View This Tutorial

  • Making Sense of Price Elasticity in B2B

    In this recorded training session, we explain the fundamentals of price elasticity in straightforward terms, explore the various principles involved, and provide valuable tips and insights to help you get started toward leveraging this most powerful measure in B2B pricing.

    View This Webinar

  • Preventing Bad Deals Before They Happen

    After-the-fact corrective actions will do little to prevent the bad deals from happening again. Stop treating the symptoms. This diagnostic shows how to identify and correct the underlying root-causes of problems and issues.

    View This Diagnostic

  • How to Prevent Customer Defection

    In this SellingBrew research report, learn how leading B2B companies are protecting their future revenues and profits with innovations in customer retention and defection detection.

    View This Research