Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Are marketing automation tools really all that? What can and can't they do, really?
- How do I know if my value messages are really "strategic"?
- What's a "bounce-back" offer and when would I want to use one?
- How can pricing and discounting affect lead generation?
- Any ideas for teaching our salespeople how to deal with Procurement?
- What's the problem with using BANT for prospect qualification?
- Should I share the results of our marketing research with the sales team?
- Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
- Why is customer retention so much more important in B2B than in B2C?
- For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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The Benefits of Measurement and Accountability
Robin Caputo, CMO of Datavail, discusses what her team has been doing to fuel profitable growth. Along the way, you'll hear Robin's unique philosophy on marketing results and measurement---it's a mindset that more B2B marketers should adopt, if they hope to survive and thrive.
View This Interview -
Stop Guessing About What Your Prospects Value
Scratch the surface of many value-based initiatives today and you’ll find a whole lot of guesswork. In this tutorial, learn the two step process for making your value-based efforts more accurate and effective.
View This Tutorial -
The Marketing Research Analysis Guide
The Marketing Research Analysis Guide will help you interrogate your marketing research findings to gain strategic insights and identify opportunities for truly meaningful action.
View This Tool -
Digging for Gold by Analyzing Wins and Losses
How many companies really understand why they lose deals...or why they win? In this expert interview, Rick Reynolds of AskForensics discusses lessons learned from win/loss analysis of nearly $12 billion worth of business.
View This Interview
