Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• If we spot a potential customer defection early enough, can we turn it around?
• How can I tell if a customer is defecting early enough to do something about it?
• By tightening-up our targeting criteria, aren't we shrinking our sales potential?
• My company seems to love platitudes. How do I get others to focus on real messages?
• Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
• Should we being measuring revenue or profit contribution?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• What does a real marketing strategy actually look like?
• Why would a B2B customer defect if they are saying they're satisfied?
• What's a good cost-per-lead? Are there any benchmarks?