Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Should we being measuring revenue or profit contribution?
• What do close rates have to do with lead generation?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• What are the different buyer types we might be negotiating with?
• What if our competitors are outperforming us on every value-driver that really matters?
• What's the difference between "market" and "marketing" research?
• Aren't people usually the root-causes behind most sales and marketing problems?
• How can I tell if a customer is defecting early enough to do something about it?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?