Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why is customer retention so much more important in B2B than in B2C?
• What does a real marketing strategy actually look like?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• Is it ever OK to use revenue as your primary financial measure?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• What are the different buyer types we might be negotiating with?
• Are marketing automation tools really all that? What can and can't they do, really?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• What if our top-selling salesperson is the worst at hitting target prices and margins?