Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • What's the difference between "explicit" and "latent" demand?
  • Can modeling account potential help me with forecasting?
  • What is "acquisition ROI" and how is it different from "cost per lead"?
  • What do close rates have to do with lead generation?
  • Should we being measuring revenue or profit contribution?
  • Our whitepapers aren't generating very many leads. Any suggestions?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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