Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • If we hire experienced reps, shouldn't they already know what to do?
  • Since salespeople have an incentive, why would they disqualify valid leads?
  • Our whitepapers aren't generating very many leads. Any suggestions?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • Are marketing automation tools really all that? What can and can't they do, really?
  • Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
  • Which is more important---marketing strategy or marketing tactics?
  • Why shouldn't we just focus our attention on our largest customers?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

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  • Exploring Four Different Buyer Personas

    This interview with Nelson Hyde teaches you about four key buyer personas --- how to identify them and how to best deal with them.

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  • Attracting and Capturing Better Leads

    Clearly, lead generation is a top priority for most B2B marketing teams. In this on-demand webinar, learn about a number of strategies and tactics for maximizing the quantity, quality, and value of your sales leads.

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  • Creating Content That Actually Works

    While every marketing pundit and publication is fueling the hype around content marketing, the hypesters are omitting some important facts and glossing-over some crucial processes. In this on-demand training webinar, you’ll learn about ten proven strategies for creating more effective sales and marketing content.

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