Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's the problem with using BANT for prospect qualification?
  • What's the difference between lead generation and cultivation?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • What's the difference between a "defined" and "undefined" market?
  • Who should be responsible for cultivating leads?
  • What's a "bounce-back" offer and when would I want to use one?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • Should we be able to command a price premium for every value-gap we identify?
  • Our whitepapers aren't generating very many leads. Any suggestions?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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