Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's the problem with using BANT for prospect qualification?
  • What is "acquisition ROI" and how is it different from "cost per lead"?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • How can I tell if a customer is defecting early enough to do something about it?
  • What's the difference between a "defined" and "undefined" market?
  • How can pricing and discounting affect lead generation?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • What are the main reasons sales training doesn't stick over time?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

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    The Marketing Research Analysis Guide will help you interrogate your marketing research findings to gain strategic insights and identify opportunities for truly meaningful action.

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  • How Customers Evaluate a Price

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  • Preventing Bad Deals Before They Happen

    After-the-fact corrective actions will do little to prevent the bad deals from happening again. Stop treating the symptoms. This diagnostic shows how to identify and correct the underlying root-causes of problems and issues.

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  • Step-by-Step Marketing Research

    In this step-by-step tutorial, learn how to conduct marketing research---the only reliable way to gain the meaningful and actionable insights you need for effective strategic marketing.

    View This Tutorial