Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- If we have people with lots of experience in the industry, do we really need to conduct marketing research?
- Should I share the results of our marketing research with the sales team?
- What types of content are best for repurposing or recycling?
- When conducting research interviews, how many should we try to conduct?
- Should it concern us that customers haven't ever considered the value-drivers we've identified?
- For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
- What's the difference between "market" and "marketing" research?
- Once I understand the untapped potential in each account, what can I do with the information?
- What are the different buyer types we might be negotiating with?
- What if our competitors are outperforming us on every value-driver that really matters?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Delivering Answers to the Point of Sale
Our latest research has shown that more data and tools for the field won't improve results. This tutorial reveals a more effective approach for getting salespeople to use data and analytics to make better decisions.
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Predicting the Future of B2B Marketing
What if you could talk to the top thought leaders in B2B marketing and get their predictions about where B2B marketing is headed in the future? Paul Salvaggio of Backbone Media did just that. And in this expert interview, Paul reveals what he learned.
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Why Companies Win and Lose Strategic Sales
What can analysis of over $6 billion worth of deals teach you about why companies win and lose sales? And what does the research say about the actions that can help you win more and lose less?
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How Customers Evaluate a Price
We'd like to think that customers are always rational when they consider the price on a deal...but they aren't. In this guide, Mark Dresdner exposes eight factors that play an important role when a potential customer evaluates a price.
View This Guide
Why Subscribe?
When you join your peers and become a Marketing Ops Journal subscriber, you get immediate access to this question as well as all of these other features:
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- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
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