Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What are the different buyer types we might be negotiating with?
- What's the difference between "market" and "marketing" research?
- Why is customer retention so much more important in B2B than in B2C?
- If we have people with lots of experience in the industry, do we really need to conduct marketing research?
- Why would a B2B customer defect if they are saying they're satisfied?
- Should I share the results of our marketing research with the sales team?
- How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
- Any ideas for teaching our salespeople how to deal with Procurement?
- If we spot a potential customer defection early enough, can we turn it around?
- Is it ever OK to use revenue as your primary financial measure?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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The Pitfalls of Sales and Marketing Alignment
Sales and marketing alignment can sometimes do more harm than good. These real-world case studies expose the costly downsides of alignment and reveal the mindset that's often more effective to adopt.
View This Case Study -
Creating Content That Actually Works
While every marketing pundit and publication is fueling the hype around content marketing, the hypesters are omitting some important facts and glossing-over some crucial processes. In this on-demand training webinar, you’ll learn about ten proven strategies for creating more effective sales and marketing content.
View This Webinar -
Exposing the Power of Price Elasticity in B2B
Price elasticity is incredibly underutilized and often misunderstood. Barrett Thompson explains the nature of price elasticity in B2B and how you can use it to set better prices with far less risk.
View This Interview -
The Marketing Research Interview Guide
Categories and sample questions for developing effective marketing research interview guides. A robust and well-rounded interview guide can be constructed by just developing one question in each category.
View This Tool
