Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What are the different buyer types we might be negotiating with?
  • Is it ever OK to use revenue as your primary financial measure?
  • What types of content are best for repurposing or recycling?
  • How can pricing and discounting affect lead generation?
  • What are some typical things that can hurt lead generation?
  • Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
  • How do I know if my value messages are really "strategic"?
  • What do close rates have to do with lead generation?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • What does a real marketing strategy actually look like?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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