Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • Should I share the results of our marketing research with the sales team?
  • What types of content are best for repurposing or recycling?
  • When conducting research interviews, how many should we try to conduct?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • What's the difference between "market" and "marketing" research?
  • Once I understand the untapped potential in each account, what can I do with the information?
  • What are the different buyer types we might be negotiating with?
  • What if our competitors are outperforming us on every value-driver that really matters?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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