Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What are some typical things that can hurt lead generation?
  • Should I share the results of our marketing research with the sales team?
  • Are marketing automation tools really all that? What can and can't they do, really?
  • What's the difference between lead generation and cultivation?
  • How do I know if my value messages are really "strategic"?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • What are the primary components of an effective sales strategy?
  • How can pricing and discounting affect lead generation?
  • Should we being measuring revenue or profit contribution?
  • Can modeling account potential help me with forecasting?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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