Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Can modeling account potential help me with forecasting?
  • Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
  • Since salespeople have an incentive, why would they disqualify valid leads?
  • Should we being measuring revenue or profit contribution?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • What's the problem with using BANT for prospect qualification?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • What's a "bounce-back" offer and when would I want to use one?
  • What's the difference between sales enablement and sales effectiveness?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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