Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• If we spot a potential customer defection early enough, can we turn it around?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• What are some typical things that can hurt lead generation?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• What does a real marketing strategy actually look like?
• If we hire experienced reps, shouldn't they already know what to do?
• Are marketing automation tools really all that? What can and can't they do, really?
• Should I share the results of our marketing research with the sales team?
• What if the root-causes are in an area that I don't have a lot of lot influence over?
• Is it ever OK to use revenue as your primary financial measure?