Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

Subscriber-Only Expert Interview

Already a subscriber? Login

Subscribe and get immediate access to this interview, full access to our research library, and much more...

Exposing the Power of Price Elasticity in B2B

Barrett Thompson Explains the Nature of Price Elasticity in B2B and How You Can Use It To Set Better Prices with Far Less Risk

Price elasticity has been a core aspect of consumer pricing for decades. But in business-to-business environments, this foundational pricing concept is not only incredibly underutilized, it's often misunderstood. In this conversation with Barrett Thompson, you will learn:

  • The basic concept of price elasticity and how you can recognize that it's operating in your business right now.
  • How price elasticity manifests differently in B2B and doesn't follow the traditional or textbook definitions.
  • Why an understanding of price elasticity can significantly reduce the risks associated with price-setting in B2B.
  • The basic process for measuring and calculating the price elasticities of the various segments in your business.

This interview is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • How to Identify & Target Your Best Prospects

    Every year, B2B sales and marketing teams waste millions of dollars and thousands of hours desperately chasing the wrong business. In this on-demand webinar, learn about two methods for making targeting decisions that can improve every aspect of your performance, all at once!

    View This Webinar

  • The Multiple Dimensions of Value Chart

    Use this chart of potential value-drivers along multiple dimensions to aid your initial brainstorming around how your offerings deliver value to your customers.

    View This Tool

  • Anatomy of a Competition-Crushing Sales Strategy

    The better your sales strategy, the easier it is for your sales team to achieve their objectives. But sales strategy is often misunderstood. In this on-demand training session, learn how leading sales operations are improving their sales strategies to win more business, while actually competing less.

    View This Webinar

  • Leveraging Peer Pressure To Boost Your Margins

    Fixing poor pricing and discounting practices can seem futile. And playing bad cop isn't much fun. This tutorial shows you how to build a "system of influence" that gets your salespeople to police their own pricing and discounting behaviors.

    View This Tutorial