Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Are marketing automation tools really all that? What can and can't they do, really?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• What's a "bounce-back" offer and when would I want to use one?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• How can I tell if a customer is defecting early enough to do something about it?
• What is "acquisition ROI" and how is it different from "cost per lead"?
• If we hire experienced reps, shouldn't they already know what to do?
• How can pricing and discounting affect lead generation?
• What are the different buyer types we might be negotiating with?