Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- How can pricing and discounting affect lead generation?
- Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
- When conducting research interviews, how many should we try to conduct?
- Our whitepapers aren't generating very many leads. Any suggestions?
- When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
- What's the problem with using BANT for prospect qualification?
- If we hire experienced reps, shouldn't they already know what to do?
- If we spot a potential customer defection early enough, can we turn it around?
- My company seems to love platitudes. How do I get others to focus on real messages?
- Should I share the results of our marketing research with the sales team?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Three Types of Buyers That Don't Buy on Price
Research says that 60-70% of buyers aren't price buyers---lower your price for them and you just give margin away. Learn how to identify the types of buyers where additional discounts won't help you win the business.
View This Diagnostic -
Five Signs You're Missing Sales Opportunities
Many B2B companies are leaving a full two-thirds of their prospective sales opportunities on the table. Use this self-assessment by Dan McDade to figure-out if you're really getting everything you should.
View This Diagnostic -
Step-by-Step Marketing Research
In this step-by-step tutorial, learn how to conduct marketing research---the only reliable way to gain the meaningful and actionable insights you need for effective strategic marketing.
View This Tutorial -
The Multiple Dimensions of Value Chart
Use this chart of potential value-drivers along multiple dimensions to aid your initial brainstorming around how your offerings deliver value to your customers.
View This Tool
