Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

Subscriber-Only Subscriber Question

Already a subscriber? Login

Subscribe and get immediate access to this question, full access to our research library, and much more...

Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How do I know if my value messages are really "strategic"?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • What's the difference between "market" and "marketing" research?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • What's the difference between "explicit" and "latent" demand?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • Since salespeople have an incentive, why would they disqualify valid leads?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • Can modeling account potential help me with forecasting?
  • Once I understand the untapped potential in each account, what can I do with the information?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • How to Retain Your Key Customers

    When you lose business from existing accounts, the sales team must acquire even more new business to compensate. In this on-demand training session, learn about seven innovative strategies leading sales operations are using to minimize revenue attrition and customer defection.

    View This Webinar

  • Building Data-Driven Marketing Operations

    Building a data-driven marketing operation where anecdotes and opinions have ruled for years is no easy task. But with the right approaches, you can transform your marketing processes and culture in less time...and with less conflict...than you might imagine.

    View This Webinar

  • How to Deliver Sales Training That Sticks

    With the right approach, a sales training program can deliver lasting, profitable results. This step-by-step process guides you through designing effectiveness and stickiness into your sales training program right from the start.

    View This Tutorial

  • How to Avoid Sales Compensation Gotchas

    No variable compensation approach is ever going to be perfect, but you stand a much better chance if you're aware of the potential hurdles. This guide exposes the problems with various compensation schemes and explores potential solutions.

    View This Guide