Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How can I tell if a customer is defecting early enough to do something about it?
  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
  • Why is customer retention so much more important in B2B than in B2C?
  • Why are the early signs of customer defection so difficult to spot?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • What should I do with the leads that sales people disqualify?
  • What are the primary components of an effective sales strategy?
  • Should we be able to command a price premium for every value-gap we identify?
  • Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
  • What types of content are best for repurposing or recycling?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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  • The Benefits of Measurement and Accountability

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  • The Price Segmentation Self-Assessment

    Simply answer the questions in this self-assessment (objectively) to gauge the likely quality, accuracy, and efficacy of your price segmentation model. You can assess overall quality, as well as pinpoint specific opportunities for improvement.

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