Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What if the root-causes are in an area that I don't have a lot of lot influence over?
- Why shouldn't we just focus our attention on our largest customers?
- Which is more important---marketing strategy or marketing tactics?
- For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
- What's the difference between "market" and "marketing" research?
- Should we being measuring revenue or profit contribution?
- If we have people with lots of experience in the industry, do we really need to conduct marketing research?
- What's the difference between defection detection and customer retention?
- What's the problem with using BANT for prospect qualification?
- When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Being Fearless When Selling to Procurement
Even the most seasoned sales professionals can be fearful of procurement. In this recorded and transcribed interview with author Chris Provines, we take an inside look at the goals and tactics of today's purchasing people.
View This Interview -
How Customers Evaluate a Price
We'd like to think that customers are always rational when they consider the price on a deal...but they aren't. In this guide, Mark Dresdner exposes eight factors that play an important role when a potential customer evaluates a price.
View This Guide -
From Gathering Research to Generating Leads
What happens when a content marketing firm decides to actually practice what it preaches? They develop a repeatable marketing program that generates a whopping 250% more qualified leads! In this interview, Paul Salvaggio opens the kimono on this successful campaign.
View This Interview -
How to Develop Real Competitive "Kill Sheets"
Competitive kill sheets are a great tool to help salespeople in the field. But most so-called kill sheets are nothing more than glorified competitive profiles. In this concise tutorial, learn how to develop real, strategic competitive kill sheets that highlight and reinforce the competitive differences that actually matter to prospects.
View This Tutorial
