Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What if our top-selling salesperson is the worst at hitting target prices and margins?
• How can pricing and discounting affect lead generation?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• What is "acquisition ROI" and how is it different from "cost per lead"?
• If we spot a potential customer defection early enough, can we turn it around?
• Should I share the results of our marketing research with the sales team?
• What's the difference between lead generation and cultivation?
• What if the root-causes are in an area that I don't have a lot of lot influence over?
• Which is more important---marketing strategy or marketing tactics?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?