Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's the problem with using BANT for prospect qualification?
  • What is "acquisition ROI" and how is it different from "cost per lead"?
  • What do close rates have to do with lead generation?
  • If we hire experienced reps, shouldn't they already know what to do?
  • Our whitepapers aren't generating very many leads. Any suggestions?
  • Should we being measuring revenue or profit contribution?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • Should we be able to command a price premium for every value-gap we identify?
  • What are the main reasons sales training doesn't stick over time?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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  • Comprehensive B2B Marketing Self-Assessment

    To help identify areas for improvement, simply answer the questions in this straightforward assessment as truthfully and objectively as possible. While this comprehensive assessment covers 10 major areas and contains more than 130 questions, it should take you less than 30 minutes to complete.

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