Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • How can pricing and discounting affect lead generation?
  • How do I know if my value messages are really "strategic"?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • What's a "bounce-back" offer and when would I want to use one?
  • Why shouldn't we just focus our attention on our largest customers?
  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
  • Why is customer retention so much more important in B2B than in B2C?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • My company seems to love platitudes. How do I get others to focus on real messages?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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