Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • What's the difference between a "defined" and "undefined" market?
  • What are some typical things that can hurt lead generation?
  • What's a good cost-per-lead? Are there any benchmarks?
  • How can pricing and discounting affect lead generation?
  • What do close rates have to do with lead generation?
  • What's the difference between "market" and "marketing" research?
  • What is "acquisition ROI" and how is it different from "cost per lead"?
  • What's the problem with using BANT for prospect qualification?
  • Our whitepapers aren't generating very many leads. Any suggestions?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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