Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- By tightening-up our targeting criteria, aren't we shrinking our sales potential?
- How do I know if my value messages are really "strategic"?
- What's the difference between a "defined" and "undefined" market?
- How can I tell what a customer's real agenda is and identify what type of buyer they really are?
- What types of content are best for repurposing or recycling?
- Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
- What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
- What is "acquisition ROI" and how is it different from "cost per lead"?
- Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
- What are the main reasons sales training doesn't stick over time?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Exposing Your Differential Value Step-by-Step
We’ve cut through the apparent complexity to provide a simplified, step-by-step tutorial for understanding and exposing the differential value of your products and offerings.
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The Pitfalls of Sales and Marketing Alignment
Sales and marketing alignment can sometimes do more harm than good. These real-world case studies expose the costly downsides of alignment and reveal the mindset that's often more effective to adopt.
View This Case Study -
Answering Three Questions to Enable Change
In this guide, learn a more effective approach for championing new solutions in B2B environments.
View This Guide -
Five Signs You're Missing Sales Opportunities
Many B2B companies are leaving a full two-thirds of their prospective sales opportunities on the table. Use this self-assessment by Dan McDade to figure-out if you're really getting everything you should.
View This Diagnostic
