Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Once I understand the untapped potential in each account, what can I do with the information?
  • Why is customer retention so much more important in B2B than in B2C?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • What's the difference between sales enablement and sales effectiveness?
  • Our whitepapers aren't generating very many leads. Any suggestions?
  • How can I tell if a customer is defecting early enough to do something about it?
  • What's a "bounce-back" offer and when would I want to use one?
  • What's a good cost-per-lead? Are there any benchmarks?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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