Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What if our competitors are outperforming us on every value-driver that really matters?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • What does a real marketing strategy actually look like?
  • What do close rates have to do with lead generation?
  • If we spot a potential customer defection early enough, can we turn it around?
  • What are the primary components of an effective sales strategy?
  • What are the main reasons sales training doesn't stick over time?
  • How do we know when to segment our data for analysis?
  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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