From Gathering Research to Generating Leads
Learn How Conversations with Industry Thought Leaders Boosted Qualified Leads by 250%
What happens when a content marketing firm decides to actually practice what it preaches? They develop a repeatable marketing program that generates a whopping 250% more qualified leads! In this interview with Paul Salvaggio of Backbone Media, you'll learn about:
- How a simple blog post idea formed the basis for an effective, repeatable marketing program.
- Why it's better for marketing teams to curate content from other internal or external experts.
- How telephone conversations can generate compelling content for a number of different uses.
- The fundamental principles behind this campaign that you can adapt to your specific business.
This interview is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
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Five Signs You're Missing Sales Opportunities
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Attracting and Capturing Better Leads
Clearly, lead generation is a top priority for most B2B marketing teams. In this on-demand webinar, learn about a number of strategies and tactics for maximizing the quantity, quality, and value of your sales leads.
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Exploring Four Different Buyer Personas
This interview with Nelson Hyde teaches you about four key buyer personas --- how to identify them and how to best deal with them.
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