Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

Subscriber-Only Training Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

How to Fight a Price War

Survival Strategies for the Profit-Killing Battles That No One Really Wins

It's generally recognized that no one actually "wins" a price war. As everyone's profits take a massive hit, it's a Pyrrhic victory at best---even for the low-cost producer. And while buyers may benefit in the short term, over the long haul, destructive price wars aren't in their best interests, either. But in B2B, price wars certainly aren't "declared" and they rarely happen all at once. In fact, you could be engaging in the seemingly insignificant skirmishes that can lead to an all-out war right now...and not even know it. In this on-demand webinar, you'll learn about:

  • How a price war takes shape in B2B environments---where they start, how they escalate, and why they're so difficult to recognize.
  • Five insights and perspectives on price competition that help you recognize when you're fighting a "mirage" or a battle that really isn't.
  • The seven proactive steps pricing leaders must take to prevent a war wherever possible, while also preparing to defend against attacks.
  • Strategies and tactics for handling "dumb" competitors, de-escalating provocative situations, and winning without actually fighting.

This webinar is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • The Triangulated Competitive Audit Guide

    The Triangulated Competitive Audit Guide provides an expanded reference list of the various types of questions you'll want to ask about your competitors and why.

    View This Tool

  • Combating Competitive Pricing Pressure

    Pricing pressure is just a fact of life. But how well you handle that pressure can determine whether your business ultimately succeeds or fails. This guide exposes 15 ways to address (and prepare for) competitive pricing pressure.

    View This Guide

  • Avoiding Costly Mistakes in B2B Lead Generation

    Finding ways to improve lead quality and quantity can be a target that's constantly moving. This recorded training session exposes our latest research, highlights common lead generation challenges and what some B2B companies are doing to overcome them.

    View This Webinar

  • The Fundamentals of Price Segmentation

    In this recorded training seminar, we explain the concept of price segmentation and why it's such a powerful and important tool. We explore the essential process and even walk through a step-by-step exercise, building an example price segmentation model from scratch.

    View This Webinar