Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What's the difference between a "defined" and "undefined" market?
• When conducting research interviews, how many should we try to conduct?
• Which is more important---marketing strategy or marketing tactics?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• What types of content are best for repurposing or recycling?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• Why would a B2B customer defect if they are saying they're satisfied?
• How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
• By tightening-up our targeting criteria, aren't we shrinking our sales potential?