Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How do we know when to segment our data for analysis?
  • If we spot a potential customer defection early enough, can we turn it around?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • Should we be able to command a price premium for every value-gap we identify?
  • What's the difference between sales enablement and sales effectiveness?
  • What are some typical things that can hurt lead generation?
  • What is "acquisition ROI" and how is it different from "cost per lead"?
  • Any ideas for teaching our salespeople how to deal with Procurement?
  • What's the problem with using BANT for prospect qualification?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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