Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Once I understand the untapped potential in each account, what can I do with the information?
- What's the difference between sales enablement and sales effectiveness?
- What is "acquisition ROI" and how is it different from "cost per lead"?
- Can modeling account potential help me with forecasting?
- Since salespeople have an incentive, why would they disqualify valid leads?
- What should I do with the leads that sales people disqualify?
- When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
- How can I tell what a customer's real agenda is and identify what type of buyer they really are?
- What are the main reasons sales training doesn't stick over time?
- Aren't people usually the root-causes behind most sales and marketing problems?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Strategies and Tactics for Boosting Your Close Rates
Most B2B companies would like to improve their close rates. On nearly every sales and marketing research study ever conducted, something to the effect of "improve our win rates" shows up as a top priority or objective. But what are they really doing to make it happen?
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How to Develop Prescriptive Account Plans
Learn a powerful 7-step process for growing sales from your existing customers. See how to identify growth opportunities and create the account plans that will capture them.
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Myth Vs. Reality in Pricing Technology
This special report exposes seven of the most common and costly pricing technology myths and misconceptions we've encountered in our research. Find out if outdated beliefs are causing you to fall further and further behind.
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The Fundamentals of Effective Marketing Analysis
Effective marketing analysis has the potential to reveal significant opportunities to drive more profitable growth.In this on-demand training webinar, learn about the key analytical concepts and foundational elements that need to be in-place to ensure meaningful results.
View This Webinar
