Marketing Ops Journal

Subscriber-Only Subscriber Question

Already a subscriber? Login

Subscribe and get immediate access to this question, full access to our research library, and much more...

Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Which is more important---marketing strategy or marketing tactics?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • Are marketing automation tools really all that? What can and can't they do, really?
  • How do we know when to segment our data for analysis?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • What's the difference between lead generation and cultivation?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • What are some typical things that can hurt lead generation?
  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
  • Who should be responsible for cultivating leads?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library