Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • When conducting research interviews, how many should we try to conduct?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • Is it ever OK to use revenue as your primary financial measure?
  • What's a good cost-per-lead? Are there any benchmarks?
  • What's the problem with using BANT for prospect qualification?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • How do I know if my value messages are really "strategic"?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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