Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Once I understand the untapped potential in each account, what can I do with the information?
  • What's the difference between sales enablement and sales effectiveness?
  • What is "acquisition ROI" and how is it different from "cost per lead"?
  • Can modeling account potential help me with forecasting?
  • Since salespeople have an incentive, why would they disqualify valid leads?
  • What should I do with the leads that sales people disqualify?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • What are the main reasons sales training doesn't stick over time?
  • Aren't people usually the root-causes behind most sales and marketing problems?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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