Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What are the primary components of an effective sales strategy?
- Can modeling account potential help me with forecasting?
- What are the different buyer types we might be negotiating with?
- When doing competitive analysis, where else can we look to uncover our competitors' priorities?
- My company seems to love platitudes. How do I get others to focus on real messages?
- Our whitepapers aren't generating very many leads. Any suggestions?
- What's the difference between a "defined" and "undefined" market?
- Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
- What if the root-causes are in an area that I don't have a lot of lot influence over?
- Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Step-by-Step Marketing Research
In this step-by-step tutorial, learn how to conduct marketing research---the only reliable way to gain the meaningful and actionable insights you need for effective strategic marketing.
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Exposing Your Differential Value Step-by-Step
We’ve cut through the apparent complexity to provide a simplified, step-by-step tutorial for understanding and exposing the differential value of your products and offerings.
View This Tutorial -
Selling Value More Confidently in Seven Steps
Salespeople need to be confident in themselves and in the value of the offerings they’re representing. This tutorial helps you give your sales team the confidence they need to sell effectively while maximizing revenue and margin.
View This Tutorial -
How to Be a More Strategic B2B Marketer
How do B2B marketers get beyond just "doing stuff" to make sure they're actually doing the right stuff? In this on-demand training webinar, learn what more strategic marketing leaders and teams are doing differently to get beyond the tactics and generate big results.
View This Webinar
