Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Our whitepapers aren't generating very many leads. Any suggestions?
• What are the primary components of an effective sales strategy?
• What types of content are best for repurposing or recycling?
• What's the difference between defection detection and customer retention?
• What's a good cost-per-lead? Are there any benchmarks?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• Aren't people usually the root-causes behind most sales and marketing problems?
• What if the root-causes are in an area that I don't have a lot of lot influence over?
• If we spot a potential customer defection early enough, can we turn it around?