Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

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  • How can I tell if a customer is defecting early enough to do something about it?
  • What are the primary components of an effective sales strategy?
  • Is it ever OK to use revenue as your primary financial measure?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • Our whitepapers aren't generating very many leads. Any suggestions?
  • Are marketing automation tools really all that? What can and can't they do, really?
  • Why shouldn't we just focus our attention on our largest customers?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • What's a "bounce-back" offer and when would I want to use one?
  • What are the different buyer types we might be negotiating with?

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