Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What are some typical things that can hurt lead generation?
  • How can I tell if a customer is defecting early enough to do something about it?
  • What's a good cost-per-lead? Are there any benchmarks?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • What are the main reasons sales training doesn't stick over time?
  • What's a "bounce-back" offer and when would I want to use one?
  • What are the primary components of an effective sales strategy?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
  • What are the different buyer types we might be negotiating with?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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