Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

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  • How can I tell if a customer is defecting early enough to do something about it?
  • What types of content are best for repurposing or recycling?
  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • What's the difference between "explicit" and "latent" demand?
  • Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
  • If we spot a potential customer defection early enough, can we turn it around?
  • What's the difference between defection detection and customer retention?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Manage Your Customer Mix to Improve Profits

    A video guide that demonstrates how to improve gross margin production without changing your prices or lowering your costs

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  • Creating Content That Actually Works

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    View This Webinar
  • Keeping Your Customers After You've Acquired Them

    In this informative interview, Rick Reynolds of AskForensics discusses the primary reasons customers defect, how to identify vulnerable or damaged accounts, and the steps you can take to turn things around.

    View This Interview
  • Arming Sales to Protect Value

    The balance of power in quoting and negotiations has clearly shifted in the buyers’ favor. In this report, we highlight seven approaches B2B companies are using right now to help their salespeople protect value and margins against today's savvy business buyers.

    View This Research