Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Is it ever OK to use revenue as your primary financial measure?
• Should we be able to command a price premium for every value-gap we identify?
• What is "acquisition ROI" and how is it different from "cost per lead"?
• Should we being measuring revenue or profit contribution?
• What do close rates have to do with lead generation?
• When conducting research interviews, how many should we try to conduct?
• What's the difference between "explicit" and "latent" demand?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• Aren't people usually the root-causes behind most sales and marketing problems?
• Which is more important---marketing strategy or marketing tactics?