Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Which is more important---marketing strategy or marketing tactics?
• What's the difference between lead generation and cultivation?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• If we spot a potential customer defection early enough, can we turn it around?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• How can I tell if a customer is defecting early enough to do something about it?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?