Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• By tightening-up our targeting criteria, aren't we shrinking our sales potential?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• How can I tell if a customer is defecting early enough to do something about it?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• What should I do with the leads that sales people disqualify?
• Which is more important---marketing strategy or marketing tactics?
• Is it ever OK to use revenue as your primary financial measure?