Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Can modeling account potential help me with forecasting?
  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
  • What's the difference between defection detection and customer retention?
  • How can I tell if a customer is defecting early enough to do something about it?
  • Once I understand the untapped potential in each account, what can I do with the information?
  • If we hire experienced reps, shouldn't they already know what to do?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • What is "acquisition ROI" and how is it different from "cost per lead"?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • The Revenue Marketing Center of Excellence

    With revenue marketing gaining popularity, many are wondering what kinds of organizational structures will best support the transformation. In this interview, Debbie Qaqish of the Pedowitz Group explains why the Center of Excellence model makes so much sense for revenue marketing.

    View This Interview

  • Seven Steps to Identify and Capture Your Value

    With dozens of different methodologies, it's easy to get sidetracked by all of the complexity of value-based selling and pricing. But it's the fundamentals that matter. This video guide gives you what you need to know in seven simple steps.

    View This Guide

  • Competitive Insights for More Strategic Selling

    For strategic selling, playing against your competitors' features, functions, and price-points isn't enough. This video guide explains how to win more often by gaining a much deeper understanding of your competitors.

    View This Guide

  • Suffering from a Costly Case of Sticker Shock

    In B2B environments where discounting is habitual, it's easy to think that your list prices don't really matter all that much. But before you conclude that list prices are inconsequential in your business, consider this case of a B2B reseller who just couldn't see what they were missing.

    View This Case Study