Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What's the problem with using BANT for prospect qualification?
- What are some typical things that can hurt lead generation?
- By tightening-up our targeting criteria, aren't we shrinking our sales potential?
- What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
- What if our competitors are outperforming us on every value-driver that really matters?
- Should it concern us that customers haven't ever considered the value-drivers we've identified?
- If we spot a potential customer defection early enough, can we turn it around?
- What are the main reasons sales training doesn't stick over time?
- Why is customer retention so much more important in B2B than in B2C?
- What's the difference between "explicit" and "latent" demand?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Building Data-Driven Marketing Operations
Building a data-driven marketing operation where anecdotes and opinions have ruled for years is no easy task. But with the right approaches, you can transform your marketing processes and culture in less time...and with less conflict...than you might imagine.
View This Webinar -
Recognizing Seven Deadly Targeting Mistakes
In this guide, you'll learn about the most common and costly prospect targeting mistakes that other B2B companies have made...so you can avoid making them yourself.
View This Guide -
Getting Serious About Sales Effectiveness
It's all too easy for marketing teams to get stuck into a sales enablement role--relegated to taking orders from the sales team. Learn what leading marketing teams are doing to break out and to strategically drive sales to become more effective.
View This Webinar -
The Competitor Assessment Scorecard
Use this scorecard to assess your competitors relative to each other and yourself on the various elements of the Triangulated Competitive Audit.
View This Tool
