Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What's a "bounce-back" offer and when would I want to use one?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• Aren't people usually the root-causes behind most sales and marketing problems?
• What's the difference between sales enablement and sales effectiveness?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• What's the problem with using BANT for prospect qualification?
• What types of content are best for repurposing or recycling?
• My company seems to love platitudes. How do I get others to focus on real messages?