Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What's the difference between "market" and "marketing" research?
- Can modeling account potential help me with forecasting?
- If we spot a potential customer defection early enough, can we turn it around?
- My company seems to love platitudes. How do I get others to focus on real messages?
- What are some good next steps to take once we've gleaned some solid insights about our competitive set?
- What types of content are best for repurposing or recycling?
- What are the primary components of an effective sales strategy?
- What if the root-causes are in an area that I don't have a lot of lot influence over?
- How can I tell what a customer's real agenda is and identify what type of buyer they really are?
- Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Stop Guessing About What Your Prospects Value
Scratch the surface of many value-based initiatives today and you’ll find a whole lot of guesswork. In this tutorial, learn the two step process for making your value-based efforts more accurate and effective.
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Myth Vs. Reality in Pricing Technology
This special report exposes seven of the most common and costly pricing technology myths and misconceptions we've encountered in our research. Find out if outdated beliefs are causing you to fall further and further behind.
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Why Companies Win and Lose Strategic Sales
What can analysis of over $6 billion worth of deals teach you about why companies win and lose sales? And what does the research say about the actions that can help you win more and lose less?
View This Research -
21 Questions About Your Price Segmentation
It can be difficult to know if your price segmentation model is as effective as it should be. This 21-point diagnostic assessment helps you measure how good your model really is and uncover potential areas of improvement.
View This Diagnostic
