How to Deliver Sales Training That Sticks
Seven Steps to Maximize the Ongoing Effectiveness of Your Sales Training Efforts and Investments
As a tactical deliverable, sales training becomes just another fleeting "booster shot" of motivation. But as a strategic process, the right steps are taken, in the right order, to ensure effective utilization over time. In this tutorial, you will learn about:
- A step-by-step process for designing effectiveness and stickiness into your sales training program from the start
- Five strategic considerations that your sales training plan needs to address beyond just a schedule of activities
- Four strategies for making your sales training program a truly operational part of your ongoing sales operation
- A critical mistake to avoid when trying to vet potential sales training providers and narrow down your short list
This tutorial is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Strategies and Tactics for Boosting Your Close Rates
Most B2B companies would like to improve their close rates. On nearly every sales and marketing research study ever conducted, something to the effect of "improve our win rates" shows up as a top priority or objective. But what are they really doing to make it happen?
View This Guide -
How to Think Like a Masterful Salesperson
In this tutorial, learn about creating more effective marketing programs and materials by answering the seven questions that all great salespeople intuitively ask and answer, as a matter of course.
View This Tutorial -
How to Fight a Price War
In this on-demand webinar, learn strategies and tactics for preventing a price war, handling "dumb" competitors, de-escalating and avoiding provocative situations, and winning without actually fighting.
View This Webinar -
Seven Signs Your Sales Strategy Stinks
How can you tell if your sales strategy is really going to be effective? This diagnostic provides a straightforward self-assessment to help you evaluate the quality of your sales strategy.
View This Diagnostic
