How to Deliver Sales Training That Sticks
Seven Steps to Maximize the Ongoing Effectiveness of Your Sales Training Efforts and Investments
As a tactical deliverable, sales training becomes just another fleeting "booster shot" of motivation. But as a strategic process, the right steps are taken, in the right order, to ensure effective utilization over time. In this tutorial, you will learn about:
- A step-by-step process for designing effectiveness and stickiness into your sales training program from the start
- Five strategic considerations that your sales training plan needs to address beyond just a schedule of activities
- Four strategies for making your sales training program a truly operational part of your ongoing sales operation
- A critical mistake to avoid when trying to vet potential sales training providers and narrow down your short list
This tutorial is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Five Performance Boosters of Follow-On Sales
Learn how a shift in focus can increase your close-rates, shorten sales-cycles, and improve your margins.
View This Guide -
Five Signs You're Missing Sales Opportunities
Many B2B companies are leaving a full two-thirds of their prospective sales opportunities on the table. Use this self-assessment by Dan McDade to figure-out if you're really getting everything you should.
View This Diagnostic -
Avoiding the Pitfalls of Price Segmentation
In this expert interview, Barrett Thompson provides insight into the common problems and pitfalls to avoid when developing price segmentation models in B2B environments.
View This Interview -
Exploring Four Different Buyer Personas
This interview with Nelson Hyde teaches you about four key buyer personas --- how to identify them and how to best deal with them.
View This Interview
