Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Once I understand the untapped potential in each account, what can I do with the information?
  • Should we being measuring revenue or profit contribution?
  • What is "acquisition ROI" and how is it different from "cost per lead"?
  • Since salespeople have an incentive, why would they disqualify valid leads?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • What's the difference between sales enablement and sales effectiveness?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • What's a "bounce-back" offer and when would I want to use one?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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