Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • Can modeling account potential help me with forecasting?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • What are the main reasons sales training doesn't stick over time?
  • Once I understand the untapped potential in each account, what can I do with the information?
  • What's the problem with using BANT for prospect qualification?
  • How can I tell if a customer is defecting early enough to do something about it?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • When conducting research interviews, how many should we try to conduct?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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