Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

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  • What do close rates have to do with lead generation?
  • What's the problem with using BANT for prospect qualification?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • How can I tell if a customer is defecting early enough to do something about it?
  • Since salespeople have an incentive, why would they disqualify valid leads?
  • If we hire experienced reps, shouldn't they already know what to do?
  • My company seems to love platitudes. How do I get others to focus on real messages?

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