Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• By tightening-up our targeting criteria, aren't we shrinking our sales potential?
• Is it ever OK to use revenue as your primary financial measure?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• Once I understand the untapped potential in each account, what can I do with the information?
• Why is customer retention so much more important in B2B than in B2C?
• How do we know when to segment our data for analysis?
• What's a good cost-per-lead? Are there any benchmarks?
• What's the difference between "market" and "marketing" research?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?