Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Why shouldn't we just focus our attention on our largest customers?
- What types of content are best for repurposing or recycling?
- Should I share the results of our marketing research with the sales team?
- What's the problem with using BANT for prospect qualification?
- The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
- Any ideas for teaching our salespeople how to deal with Procurement?
- What's the difference between "market" and "marketing" research?
- What if our top-selling salesperson is the worst at hitting target prices and margins?
- What are some good next steps to take once we've gleaned some solid insights about our competitive set?
- What does a real marketing strategy actually look like?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Rethinking How You Manage Your Marketing Assets
Managing thousands of marketing assets can quickly become an unmanageable marketing headache. But it doesn't have to be. In this guide, learn about protecting your brand and increasing effectiveness with digital asset management.
View This Guide -
How Strict Pricing Enforcement Killed a Product
Strict enforcement of pricing policies can seem like a great idea. But this comical case study sheds some light on the perils of enforcing policies that are lacking (and somewhat ridiculous).
View This Case Study -
The Marketing Research Analysis Guide
The Marketing Research Analysis Guide will help you interrogate your marketing research findings to gain strategic insights and identify opportunities for truly meaningful action.
View This Tool -
Identifying & Capturing Profitable "Quick Wins"
It’s always good to have a few simple strategies close at hand for boosting margin dollars without having to expend a lot of time, effort, or money. In this three-part recorded training session, we discuss and explain 15 "quick win" strategies and tactics that have proven effective for others.
View This Webinar
