Creating More Powerful Sales Proposals
Talking with Reuben Swartz of Mimiran About Creating Sales Proposals That Win More Business at Higher Margins
Delivering a proposal is often the final "yes/no" step that every other sales and marketing activity is leading up to. Proposal improvements can make your entire sales effort more efficient, effective, and profitable. In this recorded and transcribed interview with Reuben Swartz, you will learn:
- How making your sales proposal process less time-consuming for your reps can actually improve your win-rates.
- How visibility into what's happening with a proposal after it's delivered can increase effectiveness and reduce stress.
- How to ensure your proposals consistently deliver and reinforce the value messages that lead to higher margins.
- The powerful effect that "bookending" the offerings in your proposals can have on price perceptions and deal sizes.
This interview is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
-
The Marketing Research Analysis Guide
The Marketing Research Analysis Guide will help you interrogate your marketing research findings to gain strategic insights and identify opportunities for truly meaningful action.
View This Tool -
Exploring Four Different Buyer Personas
This interview with Nelson Hyde teaches you about four key buyer personas --- how to identify them and how to best deal with them.
View This Interview -
How to Deal with Other Internal Departments
As a B2B marketer, there is a limit to how much you can accomplish on your own. This tutorial shows you how to leverage your marketing skills in a different way to influence and motivate the other departments that can have an impact on your efforts.
View This Tutorial -
Targeting Your Most Profitable Prospects
In this tutorial, learn a six-step strategic process for increasing your odds of success in the marketplace by understanding which prospects you should target...and which ones you should avoid.
View This Tutorial
