Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How do I know if my value messages are really "strategic"?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • Why shouldn't we just focus our attention on our largest customers?
  • What's the difference between defection detection and customer retention?
  • What types of content are best for repurposing or recycling?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • Since salespeople have an incentive, why would they disqualify valid leads?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Identifying & Capturing Profitable "Quick Wins"

    It’s always good to have a few simple strategies close at hand for boosting margin dollars without having to expend a lot of time, effort, or money. In this three-part recorded training session, we discuss and explain 15 "quick win" strategies and tactics that have proven effective for others.

    View This Webinar

  • Getting Your Salespeople to Price Better

    Chances are, the behavior of your salespeople will ultimately determine whether your pricing strategies are effective or not. In this on-demand training seminar, learn proven approaches and strategies for getting your sales team to price and discount far more effectively.

    View This Webinar

  • Finding Margin Leaks in Your Sales Processes

    It’s important to realize that every sale is the result of a process. This diagnostic examines how to improve sales results by identifying root causes and areas for improvement in your sales processes.

    View This Diagnostic

  • 13 Unique Price Segmentation Attributes

    When you identify meaningful segmentation attributes, you also uncover a source of competitive advantage. This research brief explores a variety of unique price segmentation attributes that companies in the PricingBrew Network have found to be important.

    View This Research