Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Our whitepapers aren't generating very many leads. Any suggestions?
- What are the different buyer types we might be negotiating with?
- The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
- What's the difference between a "defined" and "undefined" market?
- Should it concern us that customers haven't ever considered the value-drivers we've identified?
- What if the root-causes are in an area that I don't have a lot of lot influence over?
- When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
- How do I know if my value messages are really "strategic"?
- When doing competitive analysis, where else can we look to uncover our competitors' priorities?
- Why are the early signs of customer defection so difficult to spot?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
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21 Questions About Your Price Segmentation
It can be difficult to know if your price segmentation model is as effective as it should be. This 21-point diagnostic assessment helps you measure how good your model really is and uncover potential areas of improvement.
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Making Organizational Change Happen
How do you get an organization to move away from the status quo and actually embrace doing things differently? How do you foster true adoption, as opposed to merely forced compliance? Given the organizational dynamics involved, effective change management requires a more strategic approach.
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Manage Your Customer Mix to Improve Profits
A video guide that demonstrates how to improve gross margin production without changing your prices or lowering your costs
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Exposing the Power of Price Elasticity in B2B
Price elasticity is incredibly underutilized and often misunderstood. Barrett Thompson explains the nature of price elasticity in B2B and how you can use it to set better prices with far less risk.
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