Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Who should be responsible for cultivating leads?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• What's the problem with using BANT for prospect qualification?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• Any ideas for teaching our salespeople how to deal with Procurement?
• If we spot a potential customer defection early enough, can we turn it around?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• Since salespeople have an incentive, why would they disqualify valid leads?
• What's the difference between a "defined" and "undefined" market?
• What are the main reasons sales training doesn't stick over time?