Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- How do we know when to segment our data for analysis?
- When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
- What is "acquisition ROI" and how is it different from "cost per lead"?
- Why is customer retention so much more important in B2B than in B2C?
- By tightening-up our targeting criteria, aren't we shrinking our sales potential?
- Our whitepapers aren't generating very many leads. Any suggestions?
- What if our top-selling salesperson is the worst at hitting target prices and margins?
- How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
- Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
- Should we be able to command a price premium for every value-gap we identify?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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The Competitor Assessment Scorecard
Use this scorecard to assess your competitors relative to each other and yourself on the various elements of the Triangulated Competitive Audit.
View This Tool -
Identifying Three Types of Customer Defection
In most B2B markets, your ability to stave-off defections and retain good customers is critical. This video guide explains how to identify the early signs of three costly types of customer defection and how to take action before it's too late.
View This Guide -
The Triangulated Competitive Audit Guide
The Triangulated Competitive Audit Guide provides an expanded reference list of the various types of questions you'll want to ask about your competitors and why.
View This Tool -
How to Think Like a Masterful Salesperson
In this tutorial, learn about creating more effective marketing programs and materials by answering the seven questions that all great salespeople intuitively ask and answer, as a matter of course.
View This Tutorial
