Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's the difference between "explicit" and "latent" demand?
  • When conducting research interviews, how many should we try to conduct?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • How can I tell if a customer is defecting early enough to do something about it?
  • What are the primary components of an effective sales strategy?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • If we spot a potential customer defection early enough, can we turn it around?
  • What's the difference between defection detection and customer retention?
  • What are some typical things that can hurt lead generation?
  • What's the problem with using BANT for prospect qualification?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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