Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Is it ever OK to use revenue as your primary financial measure?
  • What's the difference between "explicit" and "latent" demand?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • What do close rates have to do with lead generation?
  • Any ideas for teaching our salespeople how to deal with Procurement?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • What should I do with the leads that sales people disqualify?
  • What's a good cost-per-lead? Are there any benchmarks?
  • Since salespeople have an incentive, why would they disqualify valid leads?
  • Why is customer retention so much more important in B2B than in B2C?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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  • Competitive Kill Sheet Development Workbook

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