Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • What are the different buyer types we might be negotiating with?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • Once I understand the untapped potential in each account, what can I do with the information?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • What's the problem with using BANT for prospect qualification?
  • What's a good cost-per-lead? Are there any benchmarks?
  • Can modeling account potential help me with forecasting?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • What are some typical things that can hurt lead generation?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

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  • The Benefits of Measurement and Accountability

    Robin Caputo, CMO of Datavail, discusses what her team has been doing to fuel profitable growth. Along the way, you'll hear Robin's unique philosophy on marketing results and measurement---it's a mindset that more B2B marketers should adopt, if they hope to survive and thrive.

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  • Identifying & Capturing Profitable "Quick Wins"

    It’s always good to have a few simple strategies close at hand for boosting margin dollars without having to expend a lot of time, effort, or money. In this three-part recorded training session, we discuss and explain 15 "quick win" strategies and tactics that have proven effective for others.

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  • Creating Content That Actually Works

    While every marketing pundit and publication is fueling the hype around content marketing, the hypesters are omitting some important facts and glossing-over some crucial processes. In this on-demand training webinar, you’ll learn about ten proven strategies for creating more effective sales and marketing content.

    View This Webinar