Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Who should be responsible for cultivating leads?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • If we spot a potential customer defection early enough, can we turn it around?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • What should I do with the leads that sales people disqualify?
  • Should we being measuring revenue or profit contribution?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • How do we know when to segment our data for analysis?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

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