Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How do we know when to segment our data for analysis?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • What is "acquisition ROI" and how is it different from "cost per lead"?
  • Why is customer retention so much more important in B2B than in B2C?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • Our whitepapers aren't generating very many leads. Any suggestions?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • Should we be able to command a price premium for every value-gap we identify?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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