Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Once I understand the untapped potential in each account, what can I do with the information?
  • How do I know if my value messages are really "strategic"?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
  • What do close rates have to do with lead generation?
  • Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
  • Are marketing automation tools really all that? What can and can't they do, really?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • What's the difference between defection detection and customer retention?
  • Which is more important---marketing strategy or marketing tactics?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Lowering the Cost of Customer Churn in B2B

    It's not uncommon for 30-50% of a company's customer base to be in some stage of defection. We spoke with Javier Aldrete and learned the new approaches companies are using to recover the revenue they're losing to customer defection and churn.

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  • Navigating the B2B Marketing Minefields

    There are many myths and misconceptions about B2B marketing that can trip you up, hold you back, and prevent you from achieving success. In this on-demand webinar, you'll learn what they are and how to avoid them.

    View This Webinar

  • How to Deliver Sales Training That Sticks

    With the right approach, a sales training program can deliver lasting, profitable results. This step-by-step process guides you through designing effectiveness and stickiness into your sales training program right from the start.

    View This Tutorial

  • How to Improve Your Close Rates

    Trial and error with something as important as your close rates is risky. So, how do know which strategies and tactics you should be using to improve? In this on-demand training webinar, learn effective strategies and tactics for improving your sales team's ability to win---at scale and with less risk.

    View This Webinar