Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What if our competitors are outperforming us on every value-driver that really matters?
• How can I tell if a customer is defecting early enough to do something about it?
• What's a good cost-per-lead? Are there any benchmarks?
• Who should be responsible for cultivating leads?
• What should I do with the leads that sales people disqualify?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• If we spot a potential customer defection early enough, can we turn it around?
• What's the difference between defection detection and customer retention?
• Our whitepapers aren't generating very many leads. Any suggestions?
• Why is customer retention so much more important in B2B than in B2C?