Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's the difference between "explicit" and "latent" demand?
  • Who should be responsible for cultivating leads?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • What's the difference between "market" and "marketing" research?
  • What's a "bounce-back" offer and when would I want to use one?
  • Once I understand the untapped potential in each account, what can I do with the information?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • What's the problem with using BANT for prospect qualification?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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  • Building Data-Driven Marketing Operations

    Building a data-driven marketing operation where anecdotes and opinions have ruled for years is no easy task. But with the right approaches, you can transform your marketing processes and culture in less time...and with less conflict...than you might imagine.

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  • Beyond the Hype of Marketing Automation Tools

    Marketing automation tools can be very powerful and beneficial. But are these toolsets really the answer to all of our lead generation woes? In this interview with Dan McDade, the author of The Truth About Leads, we cut through the hype surrounding marketing automation tools and discuss their proper role in lead generation.

    View This Interview