Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• When conducting research interviews, how many should we try to conduct?
• What do close rates have to do with lead generation?
• Which is more important---marketing strategy or marketing tactics?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• What's the difference between defection detection and customer retention?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• Since salespeople have an incentive, why would they disqualify valid leads?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• How can I tell if a customer is defecting early enough to do something about it?
• Why shouldn't we just focus our attention on our largest customers?