Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
- What should I do with the leads that sales people disqualify?
- By tightening-up our targeting criteria, aren't we shrinking our sales potential?
- Is it ever OK to use revenue as your primary financial measure?
- When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
- Can modeling account potential help me with forecasting?
- What are the primary components of an effective sales strategy?
- If we have people with lots of experience in the industry, do we really need to conduct marketing research?
- What types of content are best for repurposing or recycling?
- Should it concern us that customers haven't ever considered the value-drivers we've identified?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Five Signs You're Missing Sales Opportunities
Many B2B companies are leaving a full two-thirds of their prospective sales opportunities on the table. Use this self-assessment by Dan McDade to figure-out if you're really getting everything you should.
View This Diagnostic -
The Marketing Research Interview Guide
Categories and sample questions for developing effective marketing research interview guides. A robust and well-rounded interview guide can be constructed by just developing one question in each category.
View This Tool -
The Competitor Assessment Scorecard
Use this scorecard to assess your competitors relative to each other and yourself on the various elements of the Triangulated Competitive Audit.
View This Tool -
Rethinking How You Manage Your Marketing Assets
Managing thousands of marketing assets can quickly become an unmanageable marketing headache. But it doesn't have to be. In this guide, learn about protecting your brand and increasing effectiveness with digital asset management.
View This Guide
