Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • Our whitepapers aren't generating very many leads. Any suggestions?
  • Can modeling account potential help me with forecasting?
  • Should I share the results of our marketing research with the sales team?
  • Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
  • Any ideas for teaching our salespeople how to deal with Procurement?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • Why is customer retention so much more important in B2B than in B2C?
  • Who should be responsible for cultivating leads?
  • What types of content are best for repurposing or recycling?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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