Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What's a "bounce-back" offer and when would I want to use one?
• What's the difference between a "defined" and "undefined" market?
• My company seems to love platitudes. How do I get others to focus on real messages?
• What's the difference between lead generation and cultivation?
• What is "acquisition ROI" and how is it different from "cost per lead"?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• What if the root-causes are in an area that I don't have a lot of lot influence over?
• How can pricing and discounting affect lead generation?
• If we spot a potential customer defection early enough, can we turn it around?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?