Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• Once I understand the untapped potential in each account, what can I do with the information?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• Who should be responsible for cultivating leads?
• What are some typical things that can hurt lead generation?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• By tightening-up our targeting criteria, aren't we shrinking our sales potential?
• If we spot a potential customer defection early enough, can we turn it around?
• What should I do with the leads that sales people disqualify?