Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How do we know when to segment our data for analysis?
  • Who should be responsible for cultivating leads?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • Since salespeople have an incentive, why would they disqualify valid leads?
  • How can pricing and discounting affect lead generation?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • What's the difference between "market" and "marketing" research?
  • Our whitepapers aren't generating very many leads. Any suggestions?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

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    To help identify areas for improvement, simply answer the questions in this straightforward assessment as truthfully and objectively as possible. While this comprehensive assessment covers 10 major areas and contains more than 130 questions, it should take you less than 30 minutes to complete.

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  • Beyond the Hype of Marketing Automation Tools

    Marketing automation tools can be very powerful and beneficial. But are these toolsets really the answer to all of our lead generation woes? In this interview with Dan McDade, the author of The Truth About Leads, we cut through the hype surrounding marketing automation tools and discuss their proper role in lead generation.

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