Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Can modeling account potential help me with forecasting?
• What if our competitors are outperforming us on every value-driver that really matters?
• How can I tell if a customer is defecting early enough to do something about it?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• What does a real marketing strategy actually look like?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• How can pricing and discounting affect lead generation?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?