Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • What's a good cost-per-lead? Are there any benchmarks?
  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • What's the problem with using BANT for prospect qualification?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • What are the main reasons sales training doesn't stick over time?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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