Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What's the difference between defection detection and customer retention?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• Should we being measuring revenue or profit contribution?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• How can I tell if a customer is defecting early enough to do something about it?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• When conducting research interviews, how many should we try to conduct?
• Aren't people usually the root-causes behind most sales and marketing problems?
• What does a real marketing strategy actually look like?
• Why is customer retention so much more important in B2B than in B2C?