Why Companies Win and Lose Strategic Sales
AskForensics' Rick Reynolds Shares Research Into the Root-Causes of Lost Sales and How You Can Avoid Them
Why did your sales team lose that last big deal? Is there anything your sales team could have done differently? What about the last big sale your team won? Are there winning strategies your team used that could help win the next deal? In this research report, you will learn:
- What analysis of over $6 billion worth of deals can teach you about why companies win and lose sales.
- The five most common and costly reasons buyers cite for why companies lose new sales opportunities.
- Three things your sales teams need to get much better at if they really want to win more and lose less.
- Five recommended actions your sales operation can take to more effectively combat the root-causes.
This research is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Getting Your Salespeople to Price Better
Chances are, the behavior of your salespeople will ultimately determine whether your pricing strategies are effective or not. In this on-demand training seminar, learn proven approaches and strategies for getting your sales team to price and discount far more effectively.
View This Webinar -
How to Craft Effective Strategic Value Messages
How do you get prospects to recognize, understand, and believe the value of your offerings? This tutorial shows you how to get beyond the platitudes and develop compelling messages that highlight your differential value.
View This Tutorial -
Exploring Account-Based Marketing and Sales
While the promise of account-based marketing is certainly compelling, it's important to get beyond the hype and understand what ABM really is and what it can really do for you and your company.
View This Webinar -
Why Strategic Accounts Defect to Competitors
Learn what research conducted by AskForensics reveals about the real reasons companies fail to retain strategic accounts and what they can do about it.
View This Research

Why Subscribe?
When you join your peers and become a Marketing Ops Journal subscriber, you get immediate access to this research as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial Marketing Ops topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in Marketing Ops who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific Marketing Ops challenges