Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What's the problem with using BANT for prospect qualification?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• What's the difference between "market" and "marketing" research?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• Which is more important---marketing strategy or marketing tactics?
• What if the root-causes are in an area that I don't have a lot of lot influence over?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?