Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Who should be responsible for cultivating leads?
• Is it ever OK to use revenue as your primary financial measure?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• Why is customer retention so much more important in B2B than in B2C?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• How do we know when to segment our data for analysis?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• What's a good cost-per-lead? Are there any benchmarks?