Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• How can I tell if a customer is defecting early enough to do something about it?
• Any ideas for teaching our salespeople how to deal with Procurement?
• What's a "bounce-back" offer and when would I want to use one?
• What are the different buyer types we might be negotiating with?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• Since salespeople have an incentive, why would they disqualify valid leads?
• Should we be able to command a price premium for every value-gap we identify?
• Should we being measuring revenue or profit contribution?