Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What does a real marketing strategy actually look like?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• What's a good cost-per-lead? Are there any benchmarks?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• What's a "bounce-back" offer and when would I want to use one?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• How do I know if my value messages are really "strategic"?
• What is "acquisition ROI" and how is it different from "cost per lead"?
• How can I tell if a customer is defecting early enough to do something about it?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?