Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • What's a good cost-per-lead? Are there any benchmarks?
  • How can I tell if a customer is defecting early enough to do something about it?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • How do we know when to segment our data for analysis?
  • What do close rates have to do with lead generation?
  • What are the different buyer types we might be negotiating with?
  • How can pricing and discounting affect lead generation?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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