Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
• By tightening-up our targeting criteria, aren't we shrinking our sales potential?
• Since salespeople have an incentive, why would they disqualify valid leads?
• What does a real marketing strategy actually look like?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• What's the difference between a "defined" and "undefined" market?
• Should we be able to command a price premium for every value-gap we identify?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• What are the main reasons sales training doesn't stick over time?
• What's a "bounce-back" offer and when would I want to use one?