Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- When conducting research interviews, how many should we try to conduct?
- My company seems to love platitudes. How do I get others to focus on real messages?
- What types of content are best for repurposing or recycling?
- What are some good next steps to take once we've gleaned some solid insights about our competitive set?
- Which is more important---marketing strategy or marketing tactics?
- For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
- Who should be responsible for cultivating leads?
- What does a real marketing strategy actually look like?
- What are the different buyer types we might be negotiating with?
- When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Step-by-Step Marketing Research
In this step-by-step tutorial, learn how to conduct marketing research---the only reliable way to gain the meaningful and actionable insights you need for effective strategic marketing.
View This Tutorial -
Avoiding the Pitfalls of Price Segmentation
In this expert interview, Barrett Thompson provides insight into the common problems and pitfalls to avoid when developing price segmentation models in B2B environments.
View This Interview -
Identifying Three Types of Customer Defection
In most B2B markets, your ability to stave-off defections and retain good customers is critical. This video guide explains how to identify the early signs of three costly types of customer defection and how to take action before it's too late.
View This Guide -
Trade Secrets of Effective Lead Generation
There are common pitfalls many companies run into with their lead generation programs. This interview with Dan McDade, the author of The Truth About Leads, exposes why B2B lead generation is broken and what you can do to fix it.
View This Interview
