Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How do I know if my value messages are really "strategic"?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
  • What's the difference between lead generation and cultivation?
  • How do we know when to segment our data for analysis?
  • Should I share the results of our marketing research with the sales team?
  • What's the difference between a "defined" and "undefined" market?
  • How can pricing and discounting affect lead generation?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • Why are the early signs of customer defection so difficult to spot?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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  • How to Craft Effective Strategic Value Messages

    How do you get prospects to recognize, understand, and believe the value of your offerings? This tutorial shows you how to get beyond the platitudes and develop compelling messages that highlight your differential value.

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  • Identifying & Capturing Profitable "Quick Wins"

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