Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
- Is speaking about loss avoidance really more powerful than highlighting upside gains?
- How can I tell what a customer's real agenda is and identify what type of buyer they really are?
- What's a good cost-per-lead? Are there any benchmarks?
- How can I tell if a customer is defecting early enough to do something about it?
- What if the root-causes are in an area that I don't have a lot of lot influence over?
- How do we know when to segment our data for analysis?
- What do close rates have to do with lead generation?
- What are the different buyer types we might be negotiating with?
- How can pricing and discounting affect lead generation?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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How Marketing Automation Is Changing Sales
In this interview with Debbie Qaqish, we explore why marketing automation is becoming so popular and what the long-term implications are.
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Step-by-Step Marketing Research
In this step-by-step tutorial, learn how to conduct marketing research---the only reliable way to gain the meaningful and actionable insights you need for effective strategic marketing.
View This Tutorial -
Avoiding Five Margin-Killing MarCom Mistakes
How to identify and avoid five marketing communication mistakes that can damage your value before the sales rep even talks to the prospect.
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How to Develop Real Competitive "Kill Sheets"
Competitive kill sheets are a great tool to help salespeople in the field. But most so-called kill sheets are nothing more than glorified competitive profiles. In this concise tutorial, learn how to develop real, strategic competitive kill sheets that highlight and reinforce the competitive differences that actually matter to prospects.
View This Tutorial
Why Subscribe?
When you join your peers and become a Marketing Ops Journal subscriber, you get immediate access to this question as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial Marketing Ops topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
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- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific Marketing Ops challenges