Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • Since salespeople have an incentive, why would they disqualify valid leads?
  • What does a real marketing strategy actually look like?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • What's the difference between a "defined" and "undefined" market?
  • Should we be able to command a price premium for every value-gap we identify?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • What are the main reasons sales training doesn't stick over time?
  • What's a "bounce-back" offer and when would I want to use one?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

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  • Driving Sales Effectiveness with Strategic CRM

    Are you really getting everything you should from your CRM system? Do you even know what's possible? In this four-part training session replay, learn what leading sales operations are doing differently to drive significant sales results, with far less resistance from the field.

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  • How to Be a More Strategic B2B Marketer

    How do B2B marketers get beyond just "doing stuff" to make sure they're actually doing the right stuff? In this on-demand training webinar, learn what more strategic marketing leaders and teams are doing differently to get beyond the tactics and generate big results.

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  • Manage Your Customer Mix to Improve Profits

    A video guide that demonstrates how to improve gross margin production without changing your prices or lowering your costs

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