Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's the problem with using BANT for prospect qualification?
  • What's the difference between defection detection and customer retention?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • Should we be able to command a price premium for every value-gap we identify?
  • Can modeling account potential help me with forecasting?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • What are some typical things that can hurt lead generation?
  • What's a good cost-per-lead? Are there any benchmarks?
  • What does a real marketing strategy actually look like?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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