Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

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  • What's the difference between a "defined" and "undefined" market?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • What's the difference between defection detection and customer retention?
  • How do I know if my value messages are really "strategic"?
  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
  • What are the main reasons sales training doesn't stick over time?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • What is "acquisition ROI" and how is it different from "cost per lead"?
  • Which is more important---marketing strategy or marketing tactics?
  • How can pricing and discounting affect lead generation?

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