Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• Since salespeople have an incentive, why would they disqualify valid leads?
• What's the difference between a "defined" and "undefined" market?
• What's a good cost-per-lead? Are there any benchmarks?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• My company seems to love platitudes. How do I get others to focus on real messages?
• What's the difference between "explicit" and "latent" demand?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?