Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • Who should be responsible for cultivating leads?
  • What is "acquisition ROI" and how is it different from "cost per lead"?
  • What types of content are best for repurposing or recycling?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • What's the difference between a "defined" and "undefined" market?
  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
  • What should I do with the leads that sales people disqualify?
  • How do I know if my value messages are really "strategic"?
  • Are marketing automation tools really all that? What can and can't they do, really?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Pricing Services to Align with Customer Value

    When you’re selling services or project work, it can be challenging to get customers to focus on the value being delivered or exchanged. In this recorded training seminar, learn how to improve revenue and margins when your offering is largely intangible.

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  • The Fundamentals of Price Segmentation

    In this recorded training seminar, we explain the concept of price segmentation and why it's such a powerful and important tool. We explore the essential process and even walk through a step-by-step exercise, building an example price segmentation model from scratch.

    View This Webinar

  • Identifying Your Value Along Five Dimensions

    You can't just hope prospects will pick-up on the compelling reasons to buy from you. In this guide, you'll learn the five dimensions of value that matter and over 50 potential value-drivers that can influence buying decisions.

    View This Guide

  • Identifying Three Types of Customer Defection

    In most B2B markets, your ability to stave-off defections and retain good customers is critical. This video guide explains how to identify the early signs of three costly types of customer defection and how to take action before it's too late.

    View This Guide