Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What are the primary components of an effective sales strategy?
  • Why shouldn't we just focus our attention on our largest customers?
  • Is it ever OK to use revenue as your primary financial measure?
  • If we spot a potential customer defection early enough, can we turn it around?
  • What is "acquisition ROI" and how is it different from "cost per lead"?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • When conducting research interviews, how many should we try to conduct?
  • What are the main reasons sales training doesn't stick over time?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • What do close rates have to do with lead generation?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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  • Delivering Answers to the Point of Sale

    Our latest research has shown that more data and tools for the field won't improve results. This tutorial reveals a more effective approach for getting salespeople to use data and analytics to make better decisions.

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  • New Benchmarks for Pricing Excellence in B2B

    In our research, we’ve identified ten areas where “best practices” have been redefined; setting new benchmarks for pricing excellence in B2B. Use this self-assessment to see how your capabilities measure up.

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