Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Our whitepapers aren't generating very many leads. Any suggestions?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • What's the difference between a "defined" and "undefined" market?
  • Are marketing automation tools really all that? What can and can't they do, really?
  • What are the main reasons sales training doesn't stick over time?
  • What do close rates have to do with lead generation?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • Why is customer retention so much more important in B2B than in B2C?
  • Should I share the results of our marketing research with the sales team?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?

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