Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • How do I know if my value messages are really "strategic"?
  • What are the main reasons sales training doesn't stick over time?
  • When conducting research interviews, how many should we try to conduct?
  • Why shouldn't we just focus our attention on our largest customers?
  • Which is more important---marketing strategy or marketing tactics?
  • What's the problem with using BANT for prospect qualification?
  • Should I share the results of our marketing research with the sales team?
  • What's the difference between sales enablement and sales effectiveness?
  • What do close rates have to do with lead generation?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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