Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

Subscriber-Only Expert Interview

Already a subscriber? Login

Subscribe and get immediate access to this interview, full access to our research library, and much more...

Avoiding the Pitfalls of Price Segmentation in B2B

Barrett Thompson Shares His Experiences and Insights About Price Segmentation in B2B Environments

At PricingBrew, we get a lot of subscriber questions about price segmentation. It's an extremely important and foundational pricing topic, but one that can be challenging to really get your head around. In this insightful conversation with Barrett Thompson, you will learn about:

  • Why price segmentation is such a foundational and defining element for pricing improvement in B2B.
  • The costly mistakes and common pitfalls you should avoid when it comes to price segmentation.
  • How to tell if your price segmentation model is not as accurate or granular as it really should be.
  • The simple steps you can take to begin improving and refining your price segmentation model.

This interview is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Driving Sales Effectiveness with Strategic CRM

    Are you really getting everything you should from your CRM system? Do you even know what's possible? In this four-part training session replay, learn what leading sales operations are doing differently to drive significant sales results, with far less resistance from the field.

    View This Webinar

  • Seven Signs Your Sales Strategy Stinks

    How can you tell if your sales strategy is really going to be effective? This diagnostic provides a straightforward self-assessment to help you evaluate the quality of your sales strategy.

    View This Diagnostic

  • Identifying Three Types of Customer Defection

    In most B2B markets, your ability to stave-off defections and retain good customers is critical. This video guide explains how to identify the early signs of three costly types of customer defection and how to take action before it's too late.

    View This Guide

  • Predicting the Future of B2B Marketing

    What if you could talk to the top thought leaders in B2B marketing and get their predictions about where B2B marketing is headed in the future? Paul Salvaggio of Backbone Media did just that. And in this expert interview, Paul reveals what he learned.

    View This Interview