Best Practices & Research to Make Your Marketing Operation More Effective

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Avoiding Costly Mistakes in B2B Lead Generation

Exploring the Major Mistakes That Can Make Your Lead Generation Efforts Much More Frustrating and Costly

Finding ways to improve lead quality and quantity can be a target that's constantly moving. But our latest research shows that some practices companies rely on just aren't that effective---in fact, they may be turning prospects away. In this recorded training session, you will learn about:

  • Why expecting sales reps to prospect, cultivate, and close is unrealistic and hurts the quality of the resulting business.
  • The challenges posed by leads that are TOO qualified and the huge opportunity missed through BANT qualification.
  • How your lead-gen registration forms could be costing you business and why you should consider trashing them.
  • The process changes some companies are making to significantly reduce their percentage of disqualified leads.

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