Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- How can pricing and discounting affect lead generation?
- What are the main reasons sales training doesn't stick over time?
- When conducting research interviews, how many should we try to conduct?
- What should I do with the leads that sales people disqualify?
- The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
- What are the different buyer types we might be negotiating with?
- Since salespeople have an incentive, why would they disqualify valid leads?
- What if our top-selling salesperson is the worst at hitting target prices and margins?
- Why shouldn't we just focus our attention on our largest customers?
- How can I tell if a customer is defecting early enough to do something about it?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Trade Secrets of Effective Lead Generation
There are common pitfalls many companies run into with their lead generation programs. This interview with Dan McDade, the author of The Truth About Leads, exposes why B2B lead generation is broken and what you can do to fix it.
View This Interview -
Avoiding Five Margin-Killing MarCom Mistakes
How to identify and avoid five marketing communication mistakes that can damage your value before the sales rep even talks to the prospect.
View This Guide -
How to Prevent Customer Defection
In this SellingBrew research report, learn how leading B2B companies are protecting their future revenues and profits with innovations in customer retention and defection detection.
View This Research -
Manage Your Customer Mix to Improve Profits
A video guide that demonstrates how to improve gross margin production without changing your prices or lowering your costs
View This Guide
Why Subscribe?
When you join your peers and become a Marketing Ops Journal subscriber, you get immediate access to this question as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial Marketing Ops topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
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- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific Marketing Ops challenges