Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How can pricing and discounting affect lead generation?
• What are the main reasons sales training doesn't stick over time?
• When conducting research interviews, how many should we try to conduct?
• What should I do with the leads that sales people disqualify?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• What are the different buyer types we might be negotiating with?
• Since salespeople have an incentive, why would they disqualify valid leads?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• Why shouldn't we just focus our attention on our largest customers?
• How can I tell if a customer is defecting early enough to do something about it?