Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What if our top-selling salesperson is the worst at hitting target prices and margins?
• Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• Which is more important---marketing strategy or marketing tactics?
• Why are the early signs of customer defection so difficult to spot?
• What's the problem with using BANT for prospect qualification?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• Should we being measuring revenue or profit contribution?
• When conducting research interviews, how many should we try to conduct?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?