Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What if our competitors are outperforming us on every value-driver that really matters?
  • Why are the early signs of customer defection so difficult to spot?
  • What's a "bounce-back" offer and when would I want to use one?
  • What types of content are best for repurposing or recycling?
  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • What's the difference between lead generation and cultivation?
  • Once I understand the untapped potential in each account, what can I do with the information?
  • What should I do with the leads that sales people disqualify?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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