Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • If we hire experienced reps, shouldn't they already know what to do?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • Why is customer retention so much more important in B2B than in B2C?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • What's the difference between "explicit" and "latent" demand?
  • How do I know if my value messages are really "strategic"?
  • What types of content are best for repurposing or recycling?
  • Can modeling account potential help me with forecasting?
  • What's the difference between sales enablement and sales effectiveness?
  • How can pricing and discounting affect lead generation?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

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  • Making Organizational Change Happen

    How do you get an organization to move away from the status quo and actually embrace doing things differently? How do you foster true adoption, as opposed to merely forced compliance? Given the organizational dynamics involved, effective change management requires a more strategic approach.

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  • How to Be a More Strategic B2B Marketer

    How do B2B marketers get beyond just "doing stuff" to make sure they're actually doing the right stuff? In this on-demand training webinar, learn what more strategic marketing leaders and teams are doing differently to get beyond the tactics and generate big results.

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