21 Questions About Your Price Segmentation
A Straightforward Self-Assessment to Help Gauge the Efficacy of Your Price Segmentation Model
It can be difficult to determine if your price segmentation model is as effective as it really should be. You could spend time and money on a rigorous segmentation study. But who wants to go through all of that just to see if they might have a problem? Through this diagnostic, you can:
- Assess 21 different aspects of your price segmentation model to gauge its potential accuracy and effectiveness.
- Identify your specific opportunities for improvement across four of the most important qualitative dimensions.
- Gain insight into a variety of best practices for designing and developing effective price segmentation models.
- Develop a road map for understanding where you are today, where you need to be in the future, and how to get there.
This diagnostic is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Two Paths Toward Pricing Improvement
More B2B companies than ever before are taking steps to improve their pricing. But they aren't all going about it in the same ways...or achieving the same results. In this special report, we characterize the two primary paths that are being taken and expose the critical differences.
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The Price Segmentation Self-Assessment
Simply answer the questions in this self-assessment (objectively) to gauge the likely quality, accuracy, and efficacy of your price segmentation model. You can assess overall quality, as well as pinpoint specific opportunities for improvement.
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Using Analytics to Drive Strategic Marketing Decisions
In this guide, you'll learn how to look at sales and marketing performance in a different way, use analytics to answer much more powerful questions; and identify your company's real strategic "sweet spot" in the marketplace.
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Attracting and Capturing Better Leads
Clearly, lead generation is a top priority for most B2B marketing teams. In this on-demand webinar, learn about a number of strategies and tactics for maximizing the quantity, quality, and value of your sales leads.
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