Best Practices & Research to Make Your Marketing Operation More Effective

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Seven Building Blocks of Sales Effectiveness

A Simple Sales Effectiveness Framework for Understanding Where and How to Focus Your Improvement Efforts

Given the dynamics in B2B, it can be challenging to know where and how to focus your attentions, energy, and resources to have the greatest impacts on overall sales performance. In this guide, you will learn:

  • A straightforward framework you can use to guide your efforts to improve overall sales effectiveness in your environment
  • The seven areas that have the most impact on performance drivers such as close-rates, cycle-times, deal sizes, margins, etc.
  • The two areas that act as "force multipliers" to improve and enable every other area in the sales effectiveness framework
  • How small improvements and tweaks in multiple areas at once can combine and compound to generate magnified results

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