Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

Subscriber-Only Express Guide

Already a subscriber? Login

Subscribe and get immediate access to this guide, full access to our research library, and much more...

Using Analytics to Drive Strategic Marketing Decisions

How to Look at Marketing & Sales Data in a Different Way and Put Your Company on a More Strategic Path

Most often, data and analytics are only used to inform near-term, tactical decisions. But in the right hands, data analysis can answer some much bigger questions and serve a very different purpose---a much more strategic purpose. In this guide, you will learn about:

  • How data analysis can help answer the big strategic questions that many companies struggle with.
  • Why your marketing and sales data are the best sources for information and insight to improve a company’s overall strategy.
  • The three performance characteristics that are the most telling and indicative of strategic advantage and potential.
  • How to use analytics to identify your company's real strategic "sweet spot" within the overall marketplace.

This guide is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • How to Deliver Sales Training That Sticks

    With the right approach, a sales training program can deliver lasting, profitable results. This step-by-step process guides you through designing effectiveness and stickiness into your sales training program right from the start.

    View This Tutorial

  • Getting Your Salespeople to Price Better

    Chances are, the behavior of your salespeople will ultimately determine whether your pricing strategies are effective or not. In this on-demand training seminar, learn proven approaches and strategies for getting your sales team to price and discount far more effectively.

    View This Webinar

  • From Gathering Research to Generating Leads

    What happens when a content marketing firm decides to actually practice what it preaches? They develop a repeatable marketing program that generates a whopping 250% more qualified leads! In this interview, Paul Salvaggio opens the kimono on this successful campaign.

    View This Interview

  • How to Think Like a Masterful Salesperson

    In this tutorial, learn about creating more effective marketing programs and materials by answering the seven questions that all great salespeople intuitively ask and answer, as a matter of course.

    View This Tutorial