How to Fight a Price War
Survival Strategies for the Profit-Killing Battles That No One Really Wins
It's generally recognized that no one actually "wins" a price war. As everyone's profits take a massive hit, it's a Pyrrhic victory at best---even for the low-cost producer. And while buyers may benefit in the short term, over the long haul, destructive price wars aren't in their best interests, either. But in B2B, price wars certainly aren't "declared" and they rarely happen all at once. In fact, you could be engaging in the seemingly insignificant skirmishes that can lead to an all-out war right now...and not even know it. In this on-demand webinar, you'll learn about:
- How a price war takes shape in B2B environments---where they start, how they escalate, and why they're so difficult to recognize.
- Five insights and perspectives on price competition that help you recognize when you're fighting a "mirage" or a battle that really isn't.
- The seven proactive steps pricing leaders must take to prevent a war wherever possible, while also preparing to defend against attacks.
- Strategies and tactics for handling "dumb" competitors, de-escalating provocative situations, and winning without actually fighting.
This webinar is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Exposing the Power of Price Elasticity in B2B
Price elasticity is incredibly underutilized and often misunderstood. Barrett Thompson explains the nature of price elasticity in B2B and how you can use it to set better prices with far less risk.
View This Interview -
The Multiple Dimensions of Value Chart
Use this chart of potential value-drivers along multiple dimensions to aid your initial brainstorming around how your offerings deliver value to your customers.
View This Tool -
Myth Vs. Reality in Pricing Technology
This special report exposes seven of the most common and costly pricing technology myths and misconceptions we've encountered in our research. Find out if outdated beliefs are causing you to fall further and further behind.
View This Research -
Strategies and Tactics for Boosting Your Close Rates
Most B2B companies would like to improve their close rates. On nearly every sales and marketing research study ever conducted, something to the effect of "improve our win rates" shows up as a top priority or objective. But what are they really doing to make it happen?
View This Guide
